Please read the following instructions carefully before submitting this Hands-on Exercise:
Use MS Word to prepare exercise solution.
You may consult tutorials and videos if the concept is not clear.
Your submitted exercise will not be considered/counted if:
It is submitted after due date.
It is not in the required format (.doc or docx.)
It does not open, or file is corrupt.
It is copied (partial or full) from any source (websites, forums, students, etc.)
After completing this exercise, you shall be able to:
• Write a jingle for any company/brand of your choice.
• Understand the importance of a jingle for brand awareness.
Hands-on Exercise No. 1
Total Marks: 10
Due Date: 29/08/2019
What is a jingle?
A jingle is a short, catchy song or tune used in advertising. Jingles are a form of sound branding.
A jingle contains one or more words that explicitly promote the product or service being advertised,
usually through the use of one or more advertising slogans. A jingle should be easy to understand,
memorable and demand attention of the listener.
You have to select a brand/product of your choice and write a commercial jingle on it using the
knowledge you have gained from your lectures on jingles.
You also have to write a few lines about the brand/product, its tagline and the name of its competitor.
You can take inspiration from the brand/products tagline while writing a jingle.
Product: Coca Cola
Tagline: Open Happiness.
Jingle: “I’d like to teach the world to sing in perfect harmony. I’d like to buy the world a Coke and keep
Select any existing brand/product and search for information on it from the internet. Keep in mind the
following rules while writing a jingle:
The jingle should be short, catchy and must have the brand/product’s name mentioned in it.
Keep in mind the geographic location, cultural context, target audience and competitive position
of the brand/product you have selected.
You have to write the given tasks in Microsoft Word and submit the exercise in .doc, .docx
You can follow the link given below to see the Coca Cola ad:
BEST OF LUCK
How to submit Solution file on LMS?
Please perform the following steps for submitting your solution using LMS:
- Login to the LMS
- Click on the Exercises button within the My Activities section
- Click on the submit button to upload your Solution
- Keep in mind to upload your Solution in .doc or .docx format