SOLVED CRW101 Assignmnet 1 Solution and Discussion

[zareen]

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Learning Outcome:
After completing this exercise, you shall be able to:
• Write a jingle for any company/brand of your choice.
• Understand the importance of a jingle for brand awareness.
Hands-on Exercise No. 1
Batch-04
Creative Writing
Total Marks: 10
Due Date: 29/08/2019
Problem Statement
What is a jingle?
A jingle is a short, catchy song or tune used in advertising. Jingles are a form of sound branding.
A jingle contains one or more words that explicitly promote the product or service being advertised,
usually through the use of one or more advertising slogans. A jingle should be easy to understand,
memorable and demand attention of the listener.
Tasks:
You have to select a brand/product of your choice and write a commercial jingle on it using the
knowledge you have gained from your lectures on jingles.
You also have to write a few lines about the brand/product, its tagline and the name of its competitor.
You can take inspiration from the brand/products tagline while writing a jingle.
For Example:
Product: Coca Cola
Tagline: Open Happiness.
Jingle: “I’d like to teach the world to sing in perfect harmony. I’d like to buy the world a Coke and keep
it company.”
Guidelines:
Select any existing brand/product and search for information on it from the internet. Keep in mind the
following rules while writing a jingle:
The jingle should be short, catchy and must have the brand/product’s name mentioned in it.
Keep in mind the geographic location, cultural context, target audience and competitive position
of the brand/product you have selected.
You have to write the given tasks in Microsoft Word and submit the exercise in .doc, .docx
format.
You can follow the link given below to see the Coca Cola ad:

BEST OF LUCK 
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[zareen]

@mehwish said in CRW101 Assignmnet 1 Solution and Discussion:

Please solution idea day do koye…

Product: Coca Cola
Tagline: Open Happiness.
Jingle: “I’d like to teach the world to sing in perfect harmony. I’d like to buy the world a Coke and keep
it company.”
Chose you own company name and fill all these requirement as assignment mentioned.

[mehwish]

Please solution idea day do koye…