Brand Management (MKT724) Fall, 2019
Due Date: 5th December, 2019 Total Marks: 10
Topic: Brand development
The basic objective of this discussion is to familiarize students about brand development specifically for service industry
After participating in this assignment;
Student will learn about the service brand development.
Students will understand important components in service brand development.
The following article is available in the download section of VULMS with title “Service branding: suggesting an interactive model of service brand development”. You may click on the following link to download the article directly:
“Service branding: suggesting an interactive model of service brand development”
Question1: Analyze three key components of service brand and discuss which one plays more critical role in service brand development.
Question2: Is linear process model of service branding more suitable as compared to interactive circular model for service brand development.
Analyze which one is more comprehensive and applicable model considering today’s changing environment?
- Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded.
- Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.
For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.
24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Make sure to upload the solution file before the due date on VULMS.
Any submission made via email after the due date will not be accepted. FORMATTING GUIDELINES:
Use the font style “Times New Roman” or “Arial” and font size “12”.
It is advised to compose your document in MS-Word format.
You may also compose your assignment in Open Office format.
Use black and blue font colors only.
Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various websites containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
It is submitted after the due date.
The file you uploaded does not open or is corrupt.
It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive
As you know that pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your
activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments or GDBs.