Agenda Setting Theory
In 1958, Norton Long wrote: “In a sense, the newspaper is the prime mover in setting the territorial agenda, it has a great part in determining what most people will be talking about, what most people will think the facts are and what most people will regard as the way problems are to be dealt with.”
Q. Considering the agenda setting theory, analyze the front and back page of DAWN and Daily Jang for 2 days (Dates: 1st & 2nd Nov) and highlight the issues that are on the agenda of these newspapers.
Consider the online newspapers by assessing the archive section.
Do not consider hard copies of newspapers for this assignment.
Analyze the headlines, sub headings and placement of news for ranking an Issue.
Issue can be related to health, politics, crime etc.
Collect data as per the given table.
Note: As a proof for your work, give online links to newspapers.
Marks 20 (Each Day Analysis=10*2)
Theories of Communication MCM511
Department of Mass Communication
Virtual University of Pakistan SEMESTER FALL 2019
ASSIGNMENT NO.2 MARKS:15
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Opening Date and Time 21st Jan, 2020 At 12:01 A.M. (Mid-Night) Due Date and Time 27th Jan, 2020 At 11:59 P.M. (Mid-Night)
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