Introduction to Mass Communication MCM101
Department of Mass Communication
Virtual University of Pakistan SEMESTER Fall, 2019
ASSIGNMENT NO.2 MARKS:15
COMMUNICATION AND CULTURE
The way people live or the life style of people in a particular area is denoted as their culture. This includes their living habits, eating and cooking style, dressing up, language they speak in, social values and traditions they observe along with the religion they follow.
Task: Keeping in mind the definition of culture differentiates the “popular culture” and “Consumer culture” by selecting any five images from the print media (magazines) and pastes these images in the given table below.
• Consider Mag, She, Akhbar-e-jahan and Family magazines for this assignment.
• Logical arguments regarding the selection of the particular picture or images.
Discussion regarding images
Note: Copied material will be graded“Zero”.
Opening Date and Time 20th January , 2020 At 12:01 A.M. (Mid- Due Date and Time 27th January , 2020At 11:59 P.M. (Mid-
Note: Only in the case of Assignment,24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Please read the following instructions carefully before attempting the assignment solution.
Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.
Use the font style “Times New Roman” and font size “12”.
It is advised to compose your document in MS-Word 2003,2007 OR OTHER. Use black and blue font colors only.
Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Every student will work individually and has to write in the form of an analytical assignment.
Give the answer according to question, there will be negative marking for irrelevant material.
For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
It has been submitted after due date
The file you uploaded does not open or is corrupt