Topic 2 / Base Setting: What is Marketing?
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Sir, could you please elaborate the effective way of marketing? As you identify the ineffective way of marketing. Thanks
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@zareen said in Topic 2 / Base Setting: What is Marketing?:
Sir, could you please elaborate the effective way of marketing? As you identify the ineffective way of marketing. Thanks
Following are the techniques to do effective marketing:
Conduct market research. Profile your target markets. Identify your unique selling proposition. Develop your business brand. Choose your marketing avenues. Set your goals and budget. Monitor and review.
Furthermore please be patient, you will learn all about marketing platforms in the upcoming lecture videos.
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Asslaam.o.Alaikum!
Is it mandatory to produce or manufacture things to do digital marketing.?
If we don’t have any goods to sale then for what we do digital marketing. -
@zareen said in Topic 2 / Base Setting: What is Marketing?:
Asslaam.o.Alaikum!
Is it mandatory to produce or manufacture things to do digital marketing.?
If we don’t have any goods to sale then for what we do digital marketing.If you don’t have your own products to market, you can use your Digital Marketing skills to start your carrier as a Digital Marketer. There are multiple jobs available in the Freelance market for Digital Marketing i.e. Social media marketing, Search engine marketing, and Social media page creation, etc. In upcoming lectures, you will learn different ways to start your carrier as a digital marketer.
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Sir! Wikimedia pictures are free to use or there is any copyright problem? I watched your lecture in YouTube where you told about freevector.com and freepik.com. Please tell me about more websites where I can find pictures which are not subject to copyright. Thanks.
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@zareen said in Topic 2 / Base Setting: What is Marketing?:
Sir! Wikimedia pictures are free to use or there is any copyright problem? I watched your lecture in YouTube where you told about freevector.com and freepik.com. Please tell me about more websites where I can find pictures which are not subject to copyright. Thanks.
Dear ,
Here are some of the free to use sites, which can help you get Non-Copyrighted images:
https://unsplash.com/images/stock/non-copyrighted https://www.freestock.com/ https://www.pexels.com/royalty-free-images/
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I can’t understand the last point you called Offering …
Kindly elaborate that Offering point like the top four points. -
@zareen said in Topic 2 / Base Setting: What is Marketing?:
I can’t understand the last point you called Offering …
Kindly elaborate that Offering point like the top four points.An offering is more than the product itself. It includes products or services you give to customers in exchange for value, e.g. A car selling company provides their customer after-sales service facility such as availability, convenient delivery, mechanical support in their own city along with the car. These extra services represent additional value to your customers.
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Sir, what is Cognitive Dissonance keeping in view the post purchase behavior?
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@zareen said in Topic 2 / Base Setting: What is Marketing?:
Sir, what is Cognitive Dissonance keeping in view the post purchase behavior?
Cognitive dissonance is the state of mind that holds opposing, and even irreconcilable ideas, at the same time. It’s a state of mind that most people find sufficiently uncomfortable to motivate them to find some way of reconciling the two views. For instance, by rejecting the authority of one of the views. Often, the resolution is irrational. Marketing strategies that employ cognitive dissonance can be effective, although only within certain limits. People are hardwired to seek consistency in their views and behaviors. Cognitive dissonance occurs when information comes along that runs counter to your beliefs.
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Sir Is need generation is a also a marketing or its convincing?
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@zareen said in Topic 2 / Base Setting: What is Marketing?:
Sir Is need generation is a also a marketing or its convincing?
In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or sales leads.
Marketing is a vast field that includes sales. Marketing is a process or technique of promoting, selling, and distributing a product or service and Sales include activities related to selling products or services.
So you can say that Selling is an action that converts the product into cash, but marketing is the process of meeting and satisfying customer needs and Digital marketing is a type of marketing that uses digital Media.
In upcoming lectures, you will learn about these in detail. Stay tuned and keep following the course. -
marketing is the management process?
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@zareen said in Topic 2 / Base Setting: What is Marketing?:
marketing is the management process?
Marketing is a core part of the business. They work in parallel. You can not have a business without marketing and marketing does not exist if you do not have a business. Marketing is the process of interesting potential customers and clients in your products and/or services. On the other hand Management process is a process of setting goals, planning and/or controlling the organizing and leading the execution of any type of activity, such as a project or a process. It is just the beginning of this course. You will get to learn all about this in upcoming lectures. There is a lot more to explore which you will learn gradually, practically and step by step in upcoming weeks.
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Assalam o alaikum sir, I hope u are fine. Is convincing power is necessary in digital marketing. If yes, then How can i do a practice of it…
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@zareen said in Topic 2 / Base Setting: What is Marketing?:
Assalam o alaikum sir, I hope u are fine. Is convincing power is necessary in digital marketing. If yes, then How can i do a practice of it…
Wa alaykumu as-salam!
Marketing is used to attract customers by convincing them to take action. Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. By using the marketing tool you convince your potential customers to take a certain actions. We suggest you listen to the video lesson carefully and try to follow the explained guidelines. It’s the beginning of this course and there is a lot more to explore in upcoming lectures. So Stay tuned and keep following the course.