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Business Communication (Eng301)
Fall 2019
Assignment No. 2
Total Marks: 20
Lectures: 23-32Instructions:
• Upload your assignments in a proper format, i.e. MS word file. Corrupt files will be awarded zero marks.
• The assignments should be zoomed in at 100%.
• Please avoid plagiarism; plagiarized work will be marked zero.
• After the due date, the assignments submitted via email would not be entertained.
• Please avoid submitting copied assignments; otherwise, such a case would be referred to the discipline committee.
• The font color should be preferably black and font size 12 Times New Roman.Q1.The Apple Company has released iPhone 11 Pro in September, 2019. Suppose you are working as an advertising manager of iPhone 11 Pro in Selecto Mobile Company, Pakistan. In this context, write down a sales letter to persuade the customers to purchase iPhone 11 Pro. (10 Marks)
Q2.In business meetings, points of view are aired, actions are taken and sometimes agendas are circulated in advance. There are different terms related to business meetings. In the given below table the description of the terms that are commonly used in business meetings have been given. Your task is to read each description carefully and write down the appropriate term against each description in the space provided. (2*5=10 Marks)
Sr.# Description of Business Meetings Terms Appropriate Term 1. A list of meeting activities in the order in which they are to be taken up, beginning with the call to order and ending with adjournment. 2. The written record of the proceedings of a meeting. 3. A group of individuals who’ve been selected to help advise a business owner regarding any number of business issues, including marketing, sales, financing, expansion and so on; a body that advises the board of directors and management of a corporation but does not have authority to vote on corporate matters. 4. A topic formally introduced for business discussion 5. A decision reached after a vote at formal meetings i.e. a motion successfully introduced. -
Total Marks 5
Starting Date Thursday, January 09, 2020
Closing Date Friday, January 10, 2020
Status Open
Question Title Graded Discussion Board (GDB)
Question DescriptionGraded Discussion Board for Business Communication (Eng301) will be opened from January 9, 2020 to January 10, 2020.
Give your views on ONE of the given topics. The topics for the GDB are:
Suppose you are going to introduce a new product in the market. Give product’s name and make an interesting slogan about that product. Also, explain how would you promote that product in the market?OR
Customer service is important for successful companies. Can you think of any company with good or bad customer service? What is good or bad about their service?Read the following instructions carefully before posting your comments:
Write your own views about the topic. Your comments should NOT exceed 150-200 words.
GDB carries 3% weightage in your final assessment.
Your comments should be clear, concise, and relevant to the topic.
Creative and original ideas written in correct English will be highly appreciated.
Any queries related to Graded Discussion Board (GDB) will not be entertained on Regular MDB.
For questions or queries related to the topic, you may send email to [email protected].
Do not send your comments via e-mail or regular MDB.
The comments posted on regular MDB will not be graded.
Do not post your comments twice.
No marks will be awarded for plagiarism.
Best of luck!
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Business Communication (Eng301)
Fall 2019
Assignment No. 1
Total Marks: 20
Lectures: 1-12Instructions:
• Upload your assignments in a proper format, i.e. MS word file. Corrupt files will be awarded zero marks.
• The assignments should be zoomed in at 100%.
• Please avoid plagiarism; plagiarized work will be marked zero.
• After the due date, the assignments submitted via email would not be entertained.
• Please avoid submitting copied assignments; otherwise, such a case would be referred to the discipline committee.
• The font color should be preferably black and font size 12 Times New Roman.Q1. Courtesy is one of the basic traits of communication. Courtesy does not mean the use of old-fashioned expressions such as ‘your kind enquiry’, ‘thank you’ and ‘please’. Rather, it is politeness that grows out of respect and concern for others. It is a quality that enables a request to be refused without killing all hope of future business. Courtesy also requires the use of non-discriminatory expressions that refer to any particular gender, race, and ethnic origin, etc. Keeping this in mind read the given paragraphs and name the type of biasness used in each paragraph.
Note: There might be any bias-free paragraph also in the below given paragraphs. (5*2=10 Marks)Documenting the American South shows that, despite the hardships of both slavery and segregation, African Americans have long been a part of the White House: both in its day-to-day operations and in exerting influence on presidential decision-making but Barack Obama is the first African American to ever enter the White House.
Type: ____________________Very often many elders in the society are not being treated well. Especially the young generation nowadays don’t respect these elderlies. We must take care of these old people of our society.
Type: ____________________Azam has had the physical handicap since he was seven. Due to this handicap, he has had to face many challenges in his life from not being able to run to do sports to climb in his bed.
Type: ____________________Mr. Ahmad told me that almost no one is interested in attending Saima’s party so I decided to talk with the staff members myself. So far, every person I talked to said he or she intends to attend Saima’s party. I guess that Mr. Ahmad is nurturing some grudge against her.
Type: ____________________Our organization is one of the top organizations of the country. The reason I see for this progress is that every member of our team gives his very best effort.
Type: ____________________
Q2. People in the world are not exactly alike. Cultures or countries are not the same. These differences, however, can cause problems in conveying your meanings. Each person’s mind is different from others. As a result, message sender’s meanings and the receiver’s response are affected by many factors. Keeping this in mind read the given descriptions and identify the correct type of barrier from the given choices. (5*2=10 Marks)The meaning of words, signs and symbols might be different from one person to another and the same word might have hundreds of meanings. So, when a message is sent by a sender to a receiver, it might be interpreted wrongly in a communication process causing misunderstandings between them.
Semantic barrier
Psychological barrier
Emotional barrier
Perception barrier
This is the type of barrier in which environmental and natural conditions act as a hindrance in communication in sending message from sender to receiver. Organizational environment and interior workspace design problems, technological problems and noise are the parts of these barriers.
Attitude barrier
Emotional barrier
Physical barrier
Perception barrier
The influence of mental state of the communicators creates an obstacle for effective communication. Communication is highly influenced by the mental condition that the communicators are in and is disturbed by mental disturbance. If the people involved in communication are not emotionally well, they won’t be able to communicate properly.
Psychological barrier
Emotional barrier
Attitude barrier
Perception barrier
These types of barriers are mental walls that keep you away from openly communicating your thoughts and feelings to others. They prevent you from being yourself and living your life to the fullest. Individuals with such barriers tend to be extremely reserved, cautious, and insecure.
Emotional barrier
Psychological barrier
Attitude barrier
Perception barrier
One of the most obvious barriers in communication would be the ethnic, religious and social differences that may exist in trying to communicate. If one doesn’t know much about a person’s society with whom one is trying to communicate, it will create a barrier because one does not know how to start or end a conversation.
Perception barrier
Cultural barrier
Attitude barrier
Experiential barrier
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Business Communication (ENG 301)
Spring 2019
Assignment No. 2
Total Marks: 20
Lectures: 23-35Instructions:
• Upload your assignments in a proper format, i.e. MS word file. Corrupt files will be awarded zero marks.
• The assignments should be zoomed in at 100%.
• Please avoid plagiarism; plagiarized work will be marked zero.
• After the due date, the assignments submitted via email would not be entertained.
• Please avoid submitting copied assignments; otherwise, such a case would be referred to the discipline committee.
• The font color should be preferably black and font size 12 Times New Roman.Q1. A well reputed and established organization requires the services of a hardworking and professional individual for the post of Sales Executive for their electrical products.
Dear Mr. Naeem,
Eligibility Criteria:
• Minimum Qualification: Graduate
• At least 3 years of experience in the relevant field.
• Must have excellent computer skills and command on MS Office
• Must have excellent interpersonal and communication skills
• Must be fluent in English
Write down a ‘Chronological Resume’ that emphasizes the list of skills and accomplishments relevant to this post. (10 Marls)
Q2. Read the following sample letters carefully and identify the correct type of business letter from the given choices. (5*2=10 Marks)Our Collection Department has informed me of their intention to file suit as you have failed to answer any of our requests for payment of Rs.5000/-, which is now 4 months overdue.
Before taking this action, however, I would like to make a personal appeal to your sound business judgment. I feel certain that, if you telephone me, we can devise some means to settle this matter out of court.Therefore, I ask that you get in touch with me by the 25th of this month so that I may avoid taking steps which neither of us would like.
Truly yours,
a. Collection letter
Dear Sir,
b. Credit letter
c. Adjustment letter
d. Sales letterWith pleasure we received your letter of 19th OCT 2012, and with further pleasure we are proud that we can entertain you in this connection; we are dispatching the sample with this letter. Producing high quality products is the motive of our organization, and all our products are ISO 2001 certified. We always support our customers; our terms of credit are very simple. It purely runs on cash basis. The product is available in different affordable sizes i.e. 10 mg, 20 mg, 50 mg etc.
Our discount policy is 10% for whole sellers because they purchase in bulk and 5% for retailers. Enclosed is a price list for your convenience in the selection of prices.
We have kept suitable profit margin in our product; you can get 17% if you buy in bulk. You can contact us on our office number 051-9928654, or directly on my cell no: 0334-9412587. Looking forward for your kind consideration, and in case of any queries, feel free to contact us.
Yours sincerely,
a. Collection letter
Respected sir,
b. Credit letter
c. Adjustment letter
d. Solicited sales letterDo you think Marketing is a piece of cake? Do you need magic to solve your marketing problems?
Yes! We got the solution! We are enclosing a specimen of the book “PRINCIPLES OF MARKETING BY IHSAN ULLAH IHSAN”. This book is a comprehensive guideline for preliminary learners, and it covers all the major areas of marketing.
The most important feature of this book is that it’s a project-based approach. Whatever is discussed theoretically is practically explained. I hope your students will appreciate it.
When this book is used by a competent and experienced teacher like you, the students will get gratifying results in their final examination. Just give it a trial and see the miracle.
For further correspondence, complete detail is given on the book sent to you. Looking forward for your kind consideration and suggestions, if you have any.Yours faithfully,
a. Collection letter
Dear Mr. Ahmad,
b. Credit letter
c. Adjustment letter
d. Unsolicited sales letterWe are a newly established appliance repair business interested in acquiring a business credit card. Small shop owners in the area have informed us that business credit cards are a convenient, organized, and efficient way of handling small day-to-day expenses, such as office supplies or lunches.
Dear Mr. Hassan,
Please send us more information concerning the terms of your business credit cards. Particularly, we are interested in interest rates, annual fees, and the process of obtaining a card, remittance requirements, and security measures available. Any additional information would also be appreciated.
Thank you for your time. We look forward to hearing from you.
Yours truly,
a. Collection letter
b. Credit letter
c. Adjustment letter
d. Inquiry letterYou are right to expect high-quality merchandise from ‘The Automatic Door Company’. We try to give you the best for your money and to stand behind our products when they fail as a result of defects in material and workmanship, as our warranty states.
We appreciate your sending the door opener to us for analysis. It appears that the opener has got wet. Excess of moisture over a period of time causes this defect.
Our service manager estimates that cleaning and repairing your door opener would cost Rs. 2500. Since your door opener is several years old, you may want to consider buying a new one. We have made many improvements to our door openers since yours was manufactured, including a sealed circuit board that would prevent the possibility of damage from moisture. A new door opener, which costs Rs. 3500.00 postpaid, should give you an even longer service than your old one did.
Please let us know whether you want us to repair or replace your door opener.Yours sincerely,
a. Collection letter
b. Credit letter
c. Adjustment letter
d. Sales letter
UNSOLVED ENG301 Assignment No. 02 Solution and Discussion
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Business Communication (ENG 301)Spring 2019
Assignment No. 2
Total Marks: 20
Lectures: 23-35Instructions:
• Upload your assignments in a proper format, i.e. MS word file. Corrupt files will be awarded zero marks.
• The assignments should be zoomed in at 100%.
• Please avoid plagiarism; plagiarized work will be marked zero.
• After the due date, the assignments submitted via email would not be entertained.
• Please avoid submitting copied assignments; otherwise, such a case would be referred to the discipline committee.
• The font color should be preferably black and font size 12 Times New Roman.Q1. A well reputed and established organization requires the services of a hardworking and professional individual for the post of Sales Executive for their electrical products.
Eligibility Criteria:
• Minimum Qualification: Graduate
• At least 3 years of experience in the relevant field.
• Must have excellent computer skills and command on MS Office
• Must have excellent interpersonal and communication skills
• Must be fluent in English
Write down a ‘Chronological Resume’ that emphasizes the list of skills and accomplishments relevant to this post. (10 Marls)
Q2. Read the following sample letters carefully and identify the correct type of business letter from the given choices. (5*2=10 Marks)- Dear Mr. Naeem,
Our Collection Department has informed me of their intention to file suit as you have failed to answer any of our requests for payment of Rs.5000/-, which is now 4 months overdue.
Before taking this action, however, I would like to make a personal appeal to your sound business judgment. I feel certain that, if you telephone me, we can devise some means to settle this matter out of court.Therefore, I ask that you get in touch with me by the 25th of this month so that I may avoid taking steps which neither of us would like.
Truly yours,
a. Collection letter
b. Credit letter
c. Adjustment letter
d. Sales letter- Dear Sir,
With pleasure we received your letter of 19th OCT 2012, and with further pleasure we are proud that we can entertain you in this connection; we are dispatching the sample with this letter. Producing high quality products is the motive of our organization, and all our products are ISO 2001 certified. We always support our customers; our terms of credit are very simple. It purely runs on cash basis. The product is available in different affordable sizes i.e. 10 mg, 20 mg, 50 mg etc.
Our discount policy is 10% for whole sellers because they purchase in bulk and 5% for retailers. Enclosed is a price list for your convenience in the selection of prices.
We have kept suitable profit margin in our product; you can get 17% if you buy in bulk. You can contact us on our office number 051-9928654, or directly on my cell no: 0334-9412587. Looking forward for your kind consideration, and in case of any queries, feel free to contact us.
Yours sincerely,
a. Collection letter
b. Credit letter
c. Adjustment letter
d. Solicited sales letter- Respected sir,
Do you think Marketing is a piece of cake? Do you need magic to solve your marketing problems?
Yes! We got the solution! We are enclosing a specimen of the book “PRINCIPLES OF MARKETING BY IHSAN ULLAH IHSAN”. This book is a comprehensive guideline for preliminary learners, and it covers all the major areas of marketing.
The most important feature of this book is that it’s a project-based approach. Whatever is discussed theoretically is practically explained. I hope your students will appreciate it.
When this book is used by a competent and experienced teacher like you, the students will get gratifying results in their final examination. Just give it a trial and see the miracle.
For further correspondence, complete detail is given on the book sent to you. Looking forward for your kind consideration and suggestions, if you have any.Yours faithfully,
a. Collection letter
b. Credit letter
c. Adjustment letter
d. Unsolicited sales letter- Dear Mr. Ahmad,
We are a newly established appliance repair business interested in acquiring a business credit card. Small shop owners in the area have informed us that business credit cards are a convenient, organized, and efficient way of handling small day-to-day expenses, such as office supplies or lunches.
Please send us more information concerning the terms of your business credit cards. Particularly, we are interested in interest rates, annual fees, and the process of obtaining a card, remittance requirements, and security measures available. Any additional information would also be appreciated.
Thank you for your time. We look forward to hearing from you.
Yours truly,
a. Collection letter
b. Credit letter
c. Adjustment letter
d. Inquiry letter- Dear Mr. Hassan,
You are right to expect high-quality merchandise from ‘The Automatic Door Company’. We try to give you the best for your money and to stand behind our products when they fail as a result of defects in material and workmanship, as our warranty states.
We appreciate your sending the door opener to us for analysis. It appears that the opener has got wet. Excess of moisture over a period of time causes this defect.
Our service manager estimates that cleaning and repairing your door opener would cost Rs. 2500. Since your door opener is several years old, you may want to consider buying a new one. We have made many improvements to our door openers since yours was manufactured, including a sealed circuit board that would prevent the possibility of damage from moisture. A new door opener, which costs Rs. 3500.00 postpaid, should give you an even longer service than your old one did.
Please let us know whether you want us to repair or replace your door opener.Yours sincerely,
a. Collection letter
b. Credit letter
c. Adjustment letter
d. Sales letter -
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