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MKT724 GDB 1 Solution and Discussion

MKT724 - Brand Management

zareen Cyberian's Gold last edited by
Total Marks 5
Starting Date Wednesday, January 15, 2020
Closing Date Monday, January 20, 2020
Status Open
Question Title Advertisement & Promotion
Question Description

Brand Management (MKT724)

Fall, 2019

Graded Discussion Board

Due Date: 20th January, 2020

Total Marks: 05

Topic: Advertisement & Promotion

Learning Outcome:

After attempting this GDB, students will know the role and importance of advertising

Point of Discussion:

Critically analyze why most of the marketers said that TV ads are weak medium for advertising?

Student’s Guide
1. Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded.
2. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.
Note:

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Important Instructions:

· Your discussion must be based on logical facts.

· The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.

· Use the font style “Times New Roman” and font size “12”.

· Your answer should be relevant to the topic i.e. clear and concise.

· Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

· Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.

· You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.

· Obnoxious or ignoble answer should be strictly avoided.

· You cannot participate in the discussion after the due date via email.

· Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

· For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

Note related to load shedding: Please be proactive

Dear students!

As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

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SOLVED CS603 Assignment No. 1 Solution and Discussion
CS603 - Software Architecture and Design • cs603 assignment 1 solution discussion spring 2020 • • moaaz

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@moaaz said in CS603 Assignment No. 1 Solution and Discussion:

Questions No 02 Marks (5)
Consider a scenario where we have to perform some operations on the basis of the number. If the number
is odd, perform the following operations:

Add 5 to the number
Multiply it by 5
Display the number
If the number is even, then perform the following operations:
Add 7 to the number
Multiply it by 7
Display the number
At the end add 20 to the number regardless if it is even or odd. According to the above scenario, the activity diagram is given below:

Redraw the above diagram by using Decision and Merge nodes.

Solution:
2a595f28-2f8e-49a3-9df5-8fb27e42a024-image.png
ENG201 Assignment 2 Solution and Discussion
ENG201 - Business and Technical English Writing • eng201 assignment 2 solution discussion fall 2019 • • zareen

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SOLVED CS301 GDB 1 Solution and Discussion
CS301 – Data Structures • cs301 gdb 1 solution discussion fall 2020 gdb • • zaasmi

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@zaasmi said in CS301 GDB 1 Solution and Discussion:

From Stack and Queue data structures which data structure you will suggest using for entry to exit path finding module? Select a data structure and give comments in favour to justify your selection. Also mention why you are not selecting the other data structure?

I Would suggest Stack data structure over Queue. This is because in solving a maze problem, we need to explore all possible paths. Along with that, we also need to track the paths visited.
If we were to use Queue, then after finding an unsuccessful path, we’ll have to start again from the entry point as queue only supports deletion from the front (FIFO property). This would not be useful in our case, as we need to trace back the unsuccessful path until we find another way.
Using Stack, what we can do is, while moving into the maze, we can push the index of the last visited cell and when reached the end of the maze(not exit-point), just keep popping elements from the stack until the cell at stack Top has another way to move.
Using this approach (particularly stack), you can find the correct path in the shortest possible time.
UNSOLVED EDU406 Quiz 4 Solution and Discussion
EDU406 - Critical Thinking and reflective Practice • edu406 quiz 4 solution discussion spring 2019 • • zareen

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SOLVED MKT724 Assignment 1 Solution and Discussion
MKT724 - Brand Management • mkt724 assignment 1 solution discussion fall 2019 • • zareen

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SAMPLE SOLUTION:
Question 1:
Analyze three key components of service brand and discuss which one plays more critical role in service brand development.
The role of customer as co-creators in service brand development. According to branding theory, strong brands are developed by means of a co-creation process that involves a number of players, especially brand consumers and brand managers. Thus, creating a successful brand involves more than just the production and delivery of an effective core product or service. Simmons
The role of leadership as change masters in service brand development. The perception of the brand as a strategic resource or asset implies that top management/leadership plays a decisive role in brand development. In fact, a firm’s corporate strategy may change, which, obviously, has consequences on its web of strategies, including the brand strategy. Thus, the brand as an intangible asset is not a static entity, but needs to be subject to changes in order to keep an organization’s position as a strong brand owner. Illustratively, when new competitors enter the market, an enterprise may need to change its brand promises accordingly in order to stay competitive.
The role of employees in service brand development. The important role of service employees in the delivery of services is evidenced in the service management literature particularly in relation to securing the required level of service quality in service processes. In past studies of service branding, the important role of service employees is recognised , as employees’ are assessed to be an important source of brand equity. In other words, the “quality” of the service personnel may be the factor that differentiates one service provider’s offerings from those of its competitors.
The coupling between these actors forms an interactive model of service brand development. So no single element is more important than other.
Question 2:
Is linear process model of service branding more suitable as compared to interactive circular
model for service brand development. Analyze which one is more comprehensive and applicable model considering today’s changing environment?
The interactive model of service brand development shows how three key actors of service branding, customers, service leadership and service employees, interact and thereby influence service brand development in individual service enterprises.
A set of models has been described in the research literature. Illustratively, Boyle (2007) suggests a process model of service brand co-creation. The model features a linear process of services branding, including five distinct stages. One key characteristic of the process is duality that implies that the process is twofold; one part is controlled by the service provider, the other is controlled by customers. Contrasting the linear characteristic, the interactive model suggested in this paper features a circular model, as the key actors form a relationship system. The essence is that there is no starting point of the service development process and no ending point. Illustratively, in order to obtain success in services branding, a service provider may start in the market (a market approach) by identifying the key requirements of customers’ and then adjust and develop products and services to meet their requirements as well as develop an appropriate communication mix in which brand slogans, messages, values and brand promises are incorporated. Similarly, employees may be a starting point by employing a service employee approach in services brand development by upgrading their service roles because their knowledge, skills, attitudes and actions represent the brand’s functional and emotional values (Kimpakorn and Toquer, 2009, 2010). Finally, the starting pointmay be service leadership by employing a management approach to brand development, as the top leadership team is responsible for and has the authority to develop competitive branding strategies (Tidd et al., 2005; Trott, 2005), which need to be aligned with the organisation’s vision and mission (Daft, 1999). Thus, the interactive service brand model, by being built from a systemic perspective in which several approaches may be applied, shows the benefits of applying a circular model to branding in contrast to a linear model of service brand development.
SOLVED CS204 GDB1 Solution and discussion
CS204 - Cyber Law • cs204 gdb1 solution discussion spring 2019 • • zaasmi

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Actually, it’s difficult to compare the cryptographic strengths of symmetric and asymmetric key encryptions. Even though asymmetric key lengths are generally much longer (e.g. 1024 and 2048) than symmetric key lengths (e.g. 128 and 256), it doesn’t, for example, necessarily follow that a file encrypted with a 2048-bit RSA key (an asymmetric key) is already tougher to crack than a file encrypted with a 256-bit AES key (a symmetric key).

Instead, it would be more appropriate to compare asymmetric and symmetric encryptions on the basis of two properties:

Their computational requirements, and

Their ease of distribution

Symmetric key encryption doesn’t require as many CPU cycles as asymmetric key encryption, so you can say it’s generally faster. Thus, when it comes to speed, symmetric trumps asymmetric. However, symmetric keys have a major disadvantage especially if you’re going to use them for securing file transfers.

Because the same key has to be used for encryption and decryption, you will need to find a way to get the key to your recipient if he doesn’t have it yet. Otherwise, your recipient won’t be able to decrypt the files you send him. However way you do it, it has to be done in a secure manner or else anyone who gets a hold of that key can simply intercept your encrypted file and decrypt it with the key.

The issue of key distribution becomes even more pronounced in a file transfer environment, which can involve a large number of users and likely distributed over a vast geographical area. Some users, most of whom you may never have met, might even be located halfway around the world. Distributing a symmetric key in a secure manner to each of these users would be nearly impossible.

Asymmetric key encryption doesn’t have this problem. For as long as you keep your private key secret, no one would be able to decrypt your encrypted file. So you can easily distribute the corresponding public key without worrying about who gets a hold of it (well, actually, there are spoofing attacks on public keys but that’s for another story). Anyone who holds a copy of that public key can encrypt a file prior to uploading to your server. Then once the file gets uploaded, you can decrypt it with your private key.
SOLVED CS411 Assignment 1 Solution and Discussion
CS411 - Visual Programming • cs411 assignment 1 solution discussion fall 2019 • • zareen

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100% Solved:
using System; using System.Collections.Generic; using System.Linq; using System.Text; using System.Threading.Tasks; namespace ConsoleApplication1 { class Student { public int x; public Student() { } public Student(int i) { x = i; // y = j; } /* public void Showsum() private int sum1 = x + y; { Console.WriteLine(sum1); }*/ public static Student operator +(Student ss, Student ss2) { Student temp = new Student(); temp.x = Int32.Parse(ss.x.ToString() + ss2.x.ToString()); return temp; // return temp = tostring(d1) + tostring(d2); } public static Student operator * (Student ss, Student ss2) { double d= (double)ss.x; double dd = (double)ss2.x; Student temp = new Student(); double result= Math.Pow( d ,dd); temp.x =(int) result; return temp; // return temp = tostring(d1) + tostring(d2); } class Program { static void Main(string[] args) { Student s1 = new Student(2); //S1.Showsum(); // displays 15 Student s2 = new Student(4); Student s3 = s1 + s2; Console.WriteLine(s3.x.ToString()); Student s4 = s1 * s2; Console.WriteLine(s4.x.ToString()); Console.Read(); //S2. } } } }
assignment1gif.gif

ConsoleApplication1.zip
MGT101 GDB 1 Solution and Discussion
MGT101 - Financial Accounting • mgt101 gdb 1 solution discussion fall 2019 • • zareen

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MKT724 GDB 1 Solution and Discussion

SOLVED CS603 Assignment No. 1 Solution and Discussion CS603 - Software Architecture and Design • cs603 assignment 1 solution discussion spring 2020 • • moaaz

ENG201 Assignment 2 Solution and Discussion ENG201 - Business and Technical English Writing • eng201 assignment 2 solution discussion fall 2019 • • zareen

SOLVED CS301 GDB 1 Solution and Discussion CS301 – Data Structures • cs301 gdb 1 solution discussion fall 2020 gdb • • zaasmi

UNSOLVED EDU406 Quiz 4 Solution and Discussion EDU406 - Critical Thinking and reflective Practice • edu406 quiz 4 solution discussion spring 2019 • • zareen

SOLVED MKT724 Assignment 1 Solution and Discussion MKT724 - Brand Management • mkt724 assignment 1 solution discussion fall 2019 • • zareen

SOLVED CS204 GDB1 Solution and discussion CS204 - Cyber Law • cs204 gdb1 solution discussion spring 2019 • • zaasmi

SOLVED CS411 Assignment 1 Solution and Discussion CS411 - Visual Programming • cs411 assignment 1 solution discussion fall 2019 • • zareen

MGT101 GDB 1 Solution and Discussion MGT101 - Financial Accounting • mgt101 gdb 1 solution discussion fall 2019 • • zareen

100% Off on Your FEE Join US! Ask Me How?

SOLVED CS603 Assignment No. 1 Solution and Discussion
CS603 - Software Architecture and Design • cs603 assignment 1 solution discussion spring 2020 • • moaaz

ENG201 Assignment 2 Solution and Discussion
ENG201 - Business and Technical English Writing • eng201 assignment 2 solution discussion fall 2019 • • zareen

SOLVED CS301 GDB 1 Solution and Discussion
CS301 – Data Structures • cs301 gdb 1 solution discussion fall 2020 gdb • • zaasmi

UNSOLVED EDU406 Quiz 4 Solution and Discussion
EDU406 - Critical Thinking and reflective Practice • edu406 quiz 4 solution discussion spring 2019 • • zareen

SOLVED MKT724 Assignment 1 Solution and Discussion
MKT724 - Brand Management • mkt724 assignment 1 solution discussion fall 2019 • • zareen

SOLVED CS204 GDB1 Solution and discussion
CS204 - Cyber Law • cs204 gdb1 solution discussion spring 2019 • • zaasmi

SOLVED CS411 Assignment 1 Solution and Discussion
CS411 - Visual Programming • cs411 assignment 1 solution discussion fall 2019 • • zareen

MGT101 GDB 1 Solution and Discussion
MGT101 - Financial Accounting • mgt101 gdb 1 solution discussion fall 2019 • • zareen