Total Marks 10
Starting Date Wednesday, January 22, 2020
Closing Date Tuesday, January 28, 2020
Question Title GDB # 1
To attempt GDB students are required to read the article “Determinants of services co-creation with business customers” uploaded in download section of the course website of MKT725 at VU-LMS.
Note: It is advised to avoid copy paste as copying “as it is” from the article will not help you to provide the required answers of given questions rather will be considered cheating.
To make students understand how co-creation of services provides value to both customers and marketers.
According to the literature in the article, Co-creation is a way to “partition some of the work done by the firm and pass it on to their customers”, who thereby help create products, services or experiences. You are required to discuss how corporate customers can participate with marketers to create services? Support your discussion with examples. Also discuss how the process of co-creation provides benefits to businesses and customers? (5+5)
After attempting the GDB students would be able to see practical implication of co-creation of services across companies.