What are On-Page Ranking Factors for SEO?
On-page ranking factors can have an enormous impact on your page’s ability to rank if optimized properly. the most important on-page factors that affect program rankings are:
Content of Page
The content of a page is what makes it deserve an enquiry result position. it’s what the user came to ascertain and is thus extremely important to the search engines. As such, it’s important to make good content. So what’s good content? From an SEO perspective, all good content has two attributes. Good content must supply a requirement and must be linkable.
Good content supplies a demand:
Just like the world’s markets, information is suffering from supply and demand. the simplest content is that which does the simplest job of supplying the most important demand. it’d take the shape of an XKCD comic that’s supplying nerd jokes to an outsized group of technologists or it’d be a Wikipedia article that explains to the planet the definition of Web 2.0. It are often a video, an image, a sound, or text, but it must supply a requirement so as to be considered good content.
Good content is linkable:
From an SEO perspective, there’s no difference between the simplest and worst content on the web if it’s not linkable. If people can’t link thereto , search engines are going to be impossible to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens tons more often than one might think. a couple of samples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that cannot be reproduced or shared. Content that does not supply a requirement or isn’t linkable is bad within the eyes of the search engines—and presumably some people, too.
From: a visible Guide to Keyword Targeting & On-Page SEO
Title tags are the second most vital on-page factor for SEO, after content. you’ll read more information about title tags here.
Along with smart internal linking, SEOs should confirm that the category hierarchy of the given website is reflected in URLs.
The following may be a exemplar of URL structure:
This URL clearly shows the hierarchy of the knowledge on the page (history because it pertains to video games within the context of games in general). This information is employed to work out the relevancy of a given website by the search engines. thanks to the hierarchy, the engines can deduce that the page likely doesn’t pertain to history generally but rather thereto of the history of video games. This makes it a perfect candidate for search results associated with computer game history. All of this information are often speculated on without even wanting to process the content on the page.
The following may be a bad example of URL structure:
Unlike the primary example, this URL doesn’t reflect the knowledge hierarchy of the web site . Search engines can see that the given page relates to titles (/title/) and is on the IMDB domain but cannot determine what the page is about. The regard to “tt0468569” doesn’t directly infer anything that an internet surfer is probably going to look for. this suggests that the knowledge provided by the URL is of little or no value to look engines.
URL structure is vital because it helps the search engines to know relative importance and adds a helpful relevancy metric to the given page. it’s also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included within the URL.
SEO Best Practice
Content pages are the meat of internet sites and are nearly always the rationale visitors come to a site. Ideal content pages should be very specific to a given topic—usually a product or an object—and be hyper-relevant.
The purpose of the given website should be directly stated altogether of the subsequent areas:
Content of page
Image alt text
This figure shows a less search engine–friendly example of a content page targeting the term “Super Mario World.” While the topic of the page is present in a number of the important elements of the online page (title tag and images), the content is a smaller amount robust than the Wikipedia example, and therefore the relevant copy on the page is a smaller amount helpful to a reader.
Notice that the outline of the sport is suspiciously almost like copy written by a marketing department. “Mario’s off on his biggest adventure ever, and this point he has brought a lover .” that’s not the language that searchers write queries in, and it’s not the sort of message that’s likely to answer a searcher’s query. Compare this to the primary sentence of the Wikipedia example: “Super Mario World may be a platform game developed and published by Nintendo as a pack–in launch title for the Super Nintendo Entertainment System.”. within the poorly optimized example, all that’s established by the primary sentence is that somebody or something called Mario is on an adventure that’s bigger than his or her previous adventure (how does one quantify that?) and he or she is amid an unnamed friend.
The Wikipedia example tells the reader that Super Mario World may be a game developed and published by Nintendo for the gaming system Super Nintendo Entertainment System–the other example doesn’t . Search leads to both Bing and Google show the higher optimized page ranking higher.
An Ideally Optimized website
An ideal website should do all of the following:
- Be hyper-relevant to a selected topic (usually a product or single object)
- Include subject in title tag
- Include subject in URL
- Include subject in image alt text
- Specify subject several times throughout text content
- Provide unique content a few given subject
- Link back to its category page
- Link back to its subcategory page (If applicable)
- Link back to its homepage (normally accomplished with a picture link showing the web site logo on the highest left of a page)