Shares of Ubisoft Entertainment SA (UBI.FR) climbed Thursday after the videogame-maker said sales of its Far Cry 5 videogame were positive. Ubisoft said late Wednesday that Far Cry 5 was the franchise’s fastest selling title with $310 million in takings during the first week. The videogame more than doubled first week sales of its predecessor Far Cry 4, becoming the company’s second-biggest launch ever. At 0801 GMT shares had risen by 7.3%. The French company said that over 50% of the sales were downloads. According to analysts at Jefferies, this is important because publishers earn about $5 to $15 extra profit per unit compared with physical units. The bank said that these figures should relieve investor worries over the success of viral videogame Fortnite coming at the expense of Far Cry 5. Far Cry 5, which was released on March 27, is an action-adventure first-person shooter game.
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