Developed by: Jawad Hassan
Entrepreneurship (MGT602) Fall 2019
Due Date: 15 November, 2019. Total Marks: 10
Leaning objectives: To make students explain different start-up types.
An entrepreneur is an enthusiastic and motivated individual and it needs him to visualize
economic goals correctly at the beginning of a business journey. Therefore he must carefully
select the type and timing of the business. In other words he or she must strategically seize a
business opportunity. Hence, the selection of a startup is critical and it is favorably linked to the
entrepreneurial attributes and their potential capitalization. An entrepreneur can either have a
Foundation Company, Lifestyle Firm or a Gazelle/High Potential Venture for a startup option.
Miss Fatima, a fashion designing graduate, is working in research and development department
section of a famous female outfit brand. Her job is to think of innovative ideas and develop
unique products related to fashion industry and maintain cutting edge distinctive advantage of
the firm in the market. Amid economic crunch of the country, the company is being forced to
downsize its HR thus creating a vibe of job insecurity among its employees. In these conditions
Fatima is intended to prepare plan B to bear the worst case scenario and start her own business in
case of her job layoff from the company.
Being a student of entrepreneurship you need to give answers to the following questions.
Question: What type of startup is most suitable for Fatima complying with her personal
attributes? Provide 3 Logical arguments to support your selected startup type.
Marks: 1 (Type of the startup) + 9 (Three logic comments)