Sol Idea: Assignment No.1 MCM-517
It is a fact that floating ads captures audience attention, advertisers can use eye catching imagery or visually engaging graphics and content for higher click through rates. This kind of advertisement have proven to increase the brand exposure. They can be seen by large number of people. Advertiser can also reach or target the specific audience for whom the ad has been positioned. They have proven to be more memorable and also have tracking capabilities.
But there are also drawbacks of this kind of online advertisement: as you may have also experienced that while watching a drama/movie/political talk show, we get irritated by the floating ads which requires minimum 5 seconds for skipping. The other drawback is that user can add ad blocking tools in their web browser to stop seeing the ads. But this kind of online advertisement have proven to increase the brand awareness and also the sales.
Online journalist has to be very careful in gathering the information from sources. There are many problems that online journalist has to face in gathering and reporting the information like unreliable sources, inaccurate information, manipulation of data, fairness and balance etc. It has been seen that online reporters take less time to check their stories. They struggle with credibility and also objective reporting. Online journalist has to be more careful than journalist working in print and electronic media because of above mentioned problems.
Online journalist should not report the news story in a hurry just to get higher clicks and more traffic to their respective organization’s websites. The other big challenge is the role of gatekeepers; in online medium the role of responsible media professionals has become more important as it is disappearing day by day in online medium. The information is not filtered before it comes to public which has very bad effects on society.
UNSOLVED CS708 Assignment 4 Solution and Discussion
Video Presentation of Academic Research Paper
For the presentation activity, students are required to record their video while presenting academic research paper slides, then put recorded video and slides in a zip file and upload it on VU-LMS. Therefore, each student is required to prepare PPTs of his/her academic research paper and then record his/her video while presenting the slides. Following are the guidelines in this regard:
Prepare presentation slides related to your academic research paper.
There must not be more than 20 slides in your PPT file.
First slide should contain student-ID, student-name, topic and course-name.
Your presentation should describe the problem statement, methodology and conclusion.
Save your presentation slides in .ppt or .pptx format.
You have to formally present the slides with proper dress code and have to record the video of your presentation.
You can use any video recording facility such as web cam, camera, mobile phone etc. for recording of your presentation (Download link of the tutorial “Tips for Recording Videos” is provided in the assignment package).
The total time for recording should not exceed 10 minutes.
After recording your video, you have to convert it in “.3gp” format using any video conversion tool to reduce the size of the video file. (Download link of the tutorial “Video Compression” is provided in the assignment package).
After converting the video in .3gp format, review your file to verify that audio and video are playing properly.
Install VLC media player to view your compressed video before uploading on VU-LMS. You can download VLC from http://www.videolan.org/vlc/download-windows.html.
It is preferable to use English in your presentation in case of reluctance you can also use Urdu language.
Note that you will record your presentation standing in front of camera.
Students writing academic paper in group should submit presentation individually with their own video recording.
Compress your video file and presentation file using any compression tool like WinZip or WinRAR.
Upload the compressed file (.zip or .rar) on VU-LMS. Make sure that its size should not exceed 30 MB.
Note: It is not required to show PPT slides in the recorded video.
Tips for Recording Videos:
http://vulms.vu.edu.pk/Courses/CS701/Downloads/Tips for Recording Videos.mp4