MCM501 GDB 1 Solution and Discussion
Total Marks 10
Starting Date Tuesday, July 21, 2020
Closing Date Wednesday, July 22, 2020
Question Title Branding and Advertising
Topic/Area for Discussion
A few decades ago, advertising agencies have claimed that they do more than just advertising. Many of them started to claim that they also act as marketing consultants. Apparently, these advertising agencies represented themselves as builders of brands.
Task: Your task is to differentiate between branding and advertising with examples.
Your discussion must be based on logical facts. (Word limit 300-350)
The GDB will remain open for 2 working days/ 48 hours.
Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
Obnoxious or ignoble answer should be strictly avoided.
Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
For Detailed Instructions please see the GDB Announcement