• Total Marks 5
    Starting Date Tuesday, June 02, 2020
    Closing Date Monday, June 08, 2020
    Status Open
    Question Title Demand Situations
    Question Description

    Principle of Marketing (MGT301) Spring, 2020

    Graded Discussion Board No.1

    Due Date: June 08, 2020.

    Total Marks: 05 Marks

    Weightage: 03

    Topic: “Demand Situations”

    NOTE: There is no grace period in case of GDB

    Learning objectives:

    To familiarize the students with the concept of demand situations, so that they could learn that how a company could manage demand situations by using appropriate strategies.

    Learning Outcomes:

    After attempting this case students will be able to understand the execution of appropriate strategies as per the demand situation an organization is facing, so that it could smoothly run its operations.


    The emergence of COVID-19 has brought the world to a standstill. This health crunch has brought an unprecedented effect on businesses across industries. Some industries are stressed and some are flourishing. Overall, almost every sector is anticipated to be impacted by the pandemic. Companies are making continuous efforts to meet the demands of the market and grow during COVID-19 pandemics.

    The COVID-19 impact on hand sanitizers market is likely to gain traction from the outbreak of this pandemic. It has resulted in the increasing demand for personal hygiene products namely, hand wash, soaps, tissue papers, and sanitizers worldwide. Dettol is among those famous hygiene manufacturers in Pakistan that is unable to manage current demand situations in country as, shortage of hand sanitizers owing to the panic buying practices of the public in the country. To cope with the current demand situation Dettol need to be very vigilant in terms of using appropriate strategies in order to stop rapid shifting of its target customers towards alternate products.

    Point of discussion:

    As per the given case, which “ONE” of the following three demand situations do you think “Dettol” is currently facing and which strategies you think it should immediately employ to retain its target customers.

    Full Demand.
    Irregular Demand.
    Overfull Demand.

    *Note: Remember, you are required to select only 1 demand situation and mention any 2 strategies that Dettol should use. “Definitions of these demand situations are not required at all”.

    Marking Scheme:

    The total marks of this GDB are 05; selection of correct demand situation carries 2 marks and each correctly written strategy carries 1.5 marks. Avoid irrelevant text/material while answering the question.

    Student’s Guide:

    Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
    Do not copy/paste the text/paragraphs from the reference links.
    Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly, any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.


    For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

    Important Instructions:

    Your discussion must be based on logical facts.
    The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
    Use the font style “Times New Roman” and font size “12”.
    Your answer should be relevant to the topic i.e. clear and concise.
    Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
    Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
    You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
    Obnoxious or ignoble answer should be strictly avoided.
    You cannot participate in the discussion after the due date via email.
    Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
    For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

    Note related to load shedding: Please be proactive

    Dear students,

    As you know that semester activities have started, and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

    “Good Luck”

  • Cyberian's Gold

    @zaasmi said in MGT301 GDB 1 Solution and Discussion:

    As per the given case, which “ONE” of the following three demand situations do you think “Dettol” is currently facing and which strategies you think it should immediately employ to retain its target customers.

    Full Demand.
    Where demand is equal to supply

    Irregular Demand.
    Sometime increase the demand and sometime enhance supply but not equal

    Overfull Demand.
    Where demand is too much but not supply to more

  • Cyberian's Gold

    @zaasmi said in MGT301 GDB 1 Solution and Discussion:

    Overfull Demand.

    Overfull demands. Overfull demands happen when the companies manufacturing capacity is limited but the demand is more than the supply. This can be observed in the cement industry occasionally. Generally, most cement industries have limited manufacturing capacity.

  • Cyberian's Gold

    @zaasmi said in MGT301 GDB 1 Solution and Discussion:

    Irregular Demand.

    Irregular demand can be demand which is not consistent. The best example of irregular demand is seasonal products like umbrellas, air conditioners or resorts. These products sell irregularly and sell more during peak season whereas their demand is very low during non seasons.

  • Cyberian's Gold

    @zaasmi said in MGT301 GDB 1 Solution and Discussion:

    Full Demand.

    A situation that arises when the market’s aggregate purchases of a product equates to its manufacturer’s ability to produce it. Achieving full demand represents an ideally desirable situation for a business that most marketing teams will aim for when promoting products.

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