MKT731 GDB 1 Solution and Discussion

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Total Marks 5
Starting Date Friday, May 29, 2020
Closing Date Thursday, June 04, 2020
Status Open
Question Title Opinion Leader
Question Description

Consumer Behavior (MKT731)

Spring, 2020

Graded Discussion Board

Due Date: June 04, 2020

Total Marks: 05

Topic: Opinion Leader

Objective:

The basic objective of this discussion is to familiarize students about the concept of opinion leader.

Learning Outcome:

After participating in this GDB, students will understand the concept of opinion leader as well as opinion seeker.

Point of Discussion:

It has been observed that opinion leader acts as opinion receiver in some situations. Discuss with the help of an example that how an opinion leader becomes an opinion receiver in product/service related conversation?

Student’s Guide

1. Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded.

2. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.

Note:

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Important Instructions:

· Your discussion must be based on logical facts.

· The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.

· Use the font style “Times New Roman” and font size “12”.

· Your answer should be relevant to the topic i.e. clear and concise.

· Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

· Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.

· You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.

· Obnoxious or ignoble answer should be strictly avoided.

· You cannot participate in the discussion after the due date via email.

· Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

· For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

Note related to load shedding: Please be proactive

Dear students!

As you know that Pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

Good Luck