Importance of content & SEO
As we’re talking about if you want to get your site ranking in Google content is absolutely critical Google is getting better over time and focusing and understanding the content of the page back a long time ago all you had to do is fill out some meta tags fill out your title tag and your site would get ranking but now Google is getting really good at evaluating what is good quality content and they do this a number of different ways we know that they have a whole bunch of patents on understanding content text patterns we know that grammar and spelling is important but Google also hires people called quality reviewers to help understand what those signals of quality look like in content.
That they can train the algorithm to make better decisions on what is good quality content so what does this mean for you when you’re trying to get your site ranking on Google well basically create content that people like create content that people are interested in and create content that makes you look like an authority in your space.
If you are in fashion if you sell something like jewellery or clothing then you’re actually really well positioned to produce a lot of good quality content the people actually want to read for example in fashion you can talk about current trends colours seasons.
- How to accessorise
- How to coordinate
- What are the what are famous people wearing
- What are the current trends
- What was the trends 10 years ago
There’s a wealth of content that you could be producing to make yourself the center of authority around your products now one thing to be aware of is many times people are selling products that are the same as what other companies are selling.
If you were to sell let’s say shoes then the shoes that you’re selling you might have exactly the same description as the 10,000 other websites that are selling those same shoes more importantly you might have the same description for that product as the manufacturer now this is a bit of a problem because Google doesn’t appreciate or value something called duplicate content and duplicate content is when the text and the content on your site is the same as what somebody else has already published so you want to avoid putting duplicate content on your site because it’s a it’s not a good signal it’s not a signal of trust and authority.
It’s a questionable signal so when you have products on your website that are generally the same as what everybody else is selling or what even one other website is selling then rewrite the descriptions of your products in your own voice put your own spin on this product don’t say you know this shoe is a size this in this colour with this kind of features because anybody else can say that instead put your own spin on it say imagine yourself running jogging in these shoes you’re going to fly you’re going to feel great your feet are going to be so comfortable you know they’re this size they’ve got these features they’re going to let you breathe you know talk about the features of your product what makes your product better and the only person you can really describe what makes your product better than someone else’s is yourself because you understand the value of what it is that you’re selling so make sure that your product descriptions are unique just to you another thing to be aware of is e-commerce reviews as we’ve mentioned.
Google is stated publicly that they’re interested in rewarding merchants that have good reviews where the user experience where the customer experience is positive with these companies and they want to take sites and companies and stores that have bad reviews out of the index because they don’t want to send their customers to websites that aren’t going to treat their customers well so try to encourage reviews on your products there’s lots of data to suggest that positive reviews can help you actually sell your products but they also tell Google that this is a currently updated site that people are actually using this website that people are buying from your store and are having a good experience on your store so try to encourage people to have to to do reviews of your products once they’ve purchased and finally but not least is a blog consider having a blog attached to your site this is good for writing if that traffic generating content it’s good for writing content that people are interested in it might not mean - it might not be direct sales content you might not be talking about you know why to buy a particular shoe but you can talk about all the benefits of why it’s important to have a cushioned sole when you’re going out jogging to avoid being injured all of that surrounding content that people who are interested in your products are also going to be interested in reading that’s great for your blog and a blog is also good for social signals as well it’s good for getting people to subscribe to your content so that you can market to them on an ongoing basis and a blog can be updated on an ongoing basis if you update a new article on your blog every single week then Google knows for sure that your website is still in business that your store is still running and it’s being maintained and updated and that’s the kind of content that Google wants to show to its searchers.