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On-page ranking factors can have an enormous impact on your page’s ability to rank if optimized properly. the most important on-page factors that affect program rankings are:
Content of PageThe content of a page is what makes it deserve an enquiry result position. it’s what the user came to ascertain and is thus extremely important to the search engines. As such, it’s important to make good content. So what’s good content? From an SEO perspective, all good content has two attributes. Good content must supply a requirement and must be linkable.
Good content supplies a demand:Just like the world’s markets, information is suffering from supply and demand. the simplest content is that which does the simplest job of supplying the most important demand. it’d take the shape of an XKCD comic that’s supplying nerd jokes to an outsized group of technologists or it’d be a Wikipedia article that explains to the planet the definition of Web 2.0. It are often a video, an image, a sound, or text, but it must supply a requirement so as to be considered good content.
Good content is linkable:From an SEO perspective, there’s no difference between the simplest and worst content on the web if it’s not linkable. If people can’t link thereto , search engines are going to be impossible to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens tons more often than one might think. a couple of samples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that cannot be reproduced or shared. Content that does not supply a requirement or isn’t linkable is bad within the eyes of the search engines—and presumably some people, too.
From: a visible Guide to Keyword Targeting & On-Page SEO
Title TagTitle tags are the second most vital on-page factor for SEO, after content. you’ll read more information about title tags here.
URLAlong with smart internal linking, SEOs should confirm that the category hierarchy of the given website is reflected in URLs.
The following may be a exemplar of URL structure:
http://www.example.org/games/video-game-history
This URL clearly shows the hierarchy of the knowledge on the page (history because it pertains to video games within the context of games in general). This information is employed to work out the relevancy of a given website by the search engines. thanks to the hierarchy, the engines can deduce that the page likely doesn’t pertain to history generally but rather thereto of the history of video games. This makes it a perfect candidate for search results associated with computer game history. All of this information are often speculated on without even wanting to process the content on the page.
The following may be a bad example of URL structure:
http://www.imdb.com/title/tt0468569
Unlike the primary example, this URL doesn’t reflect the knowledge hierarchy of the web site . Search engines can see that the given page relates to titles (/title/) and is on the IMDB domain but cannot determine what the page is about. The regard to “tt0468569” doesn’t directly infer anything that an internet surfer is probably going to look for. this suggests that the knowledge provided by the URL is of little or no value to look engines.
URL structure is vital because it helps the search engines to know relative importance and adds a helpful relevancy metric to the given page. it’s also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included within the URL.
SEO Best PracticeContent pages are the meat of internet sites and are nearly always the rationale visitors come to a site. Ideal content pages should be very specific to a given topic—usually a product or an object—and be hyper-relevant.
The purpose of the given website should be directly stated altogether of the subsequent areas:
Title tag
URL
Content of page
Image alt text
This figure shows a less search engine–friendly example of a content page targeting the term “Super Mario World.” While the topic of the page is present in a number of the important elements of the online page (title tag and images), the content is a smaller amount robust than the Wikipedia example, and therefore the relevant copy on the page is a smaller amount helpful to a reader.
Notice that the outline of the sport is suspiciously almost like copy written by a marketing department. “Mario’s off on his biggest adventure ever, and this point he has brought a lover .” that’s not the language that searchers write queries in, and it’s not the sort of message that’s likely to answer a searcher’s query. Compare this to the primary sentence of the Wikipedia example: “Super Mario World may be a platform game developed and published by Nintendo as a pack–in launch title for the Super Nintendo Entertainment System.”. within the poorly optimized example, all that’s established by the primary sentence is that somebody or something called Mario is on an adventure that’s bigger than his or her previous adventure (how does one quantify that?) and he or she is amid an unnamed friend.
The Wikipedia example tells the reader that Super Mario World may be a game developed and published by Nintendo for the gaming system Super Nintendo Entertainment System–the other example doesn’t . Search leads to both Bing and Google show the higher optimized page ranking higher.
An Ideally Optimized website
An ideal website should do all of the following:
Be hyper-relevant to a selected topic (usually a product or single object) Include subject in title tag Include subject in URL Include subject in image alt text Specify subject several times throughout text content Provide unique content a few given subject Link back to its category page Link back to its subcategory page (If applicable) Link back to its homepage (normally accomplished with a picture link showing the web site logo on the highest left of a page) -
As we’re talking about if you want to get your site ranking in Google content is absolutely critical Google is getting better over time and focusing and understanding the content of the page back a long time ago all you had to do is fill out some meta tags fill out your title tag and your site would get ranking but now Google is getting really good at evaluating what is good quality content and they do this a number of different ways we know that they have a whole bunch of patents on understanding content text patterns we know that grammar and spelling is important but Google also hires people called quality reviewers to help understand what those signals of quality look like in content.
How to accessorise How to coordinate What are the what are famous people wearing What are the current trends What was the trends 10 years ago
That they can train the algorithm to make better decisions on what is good quality content so what does this mean for you when you’re trying to get your site ranking on Google well basically create content that people like create content that people are interested in and create content that makes you look like an authority in your space.
For example
If you are in fashion if you sell something like jewellery or clothing then you’re actually really well positioned to produce a lot of good quality content the people actually want to read for example in fashion you can talk about current trends colours seasons.
There’s a wealth of content that you could be producing to make yourself the center of authority around your products now one thing to be aware of is many times people are selling products that are the same as what other companies are selling.For example
If you were to sell let’s say shoes then the shoes that you’re selling you might have exactly the same description as the 10,000 other websites that are selling those same shoes more importantly you might have the same description for that product as the manufacturer now this is a bit of a problem because Google doesn’t appreciate or value something called duplicate content and duplicate content is when the text and the content on your site is the same as what somebody else has already published so you want to avoid putting duplicate content on your site because it’s a it’s not a good signal it’s not a signal of trust and authority.It’s a questionable signal so when you have products on your website that are generally the same as what everybody else is selling or what even one other website is selling then rewrite the descriptions of your products in your own voice put your own spin on this product don’t say you know this shoe is a size this in this colour with this kind of features because anybody else can say that instead put your own spin on it say imagine yourself running jogging in these shoes you’re going to fly you’re going to feel great your feet are going to be so comfortable you know they’re this size they’ve got these features they’re going to let you breathe you know talk about the features of your product what makes your product better and the only person you can really describe what makes your product better than someone else’s is yourself because you understand the value of what it is that you’re selling so make sure that your product descriptions are unique just to you another thing to be aware of is e-commerce reviews as we’ve mentioned.
Google is stated publicly that they’re interested in rewarding merchants that have good reviews where the user experience where the customer experience is positive with these companies and they want to take sites and companies and stores that have bad reviews out of the index because they don’t want to send their customers to websites that aren’t going to treat their customers well so try to encourage reviews on your products there’s lots of data to suggest that positive reviews can help you actually sell your products but they also tell Google that this is a currently updated site that people are actually using this website that people are buying from your store and are having a good experience on your store so try to encourage people to have to to do reviews of your products once they’ve purchased and finally but not least is a blog consider having a blog attached to your site this is good for writing if that traffic generating content it’s good for writing content that people are interested in it might not mean - it might not be direct sales content you might not be talking about you know why to buy a particular shoe but you can talk about all the benefits of why it’s important to have a cushioned sole when you’re going out jogging to avoid being injured all of that surrounding content that people who are interested in your products are also going to be interested in reading that’s great for your blog and a blog is also good for social signals as well it’s good for getting people to subscribe to your content so that you can market to them on an ongoing basis and a blog can be updated on an ongoing basis if you update a new article on your blog every single week then Google knows for sure that your website is still in business that your store is still running and it’s being maintained and updated and that’s the kind of content that Google wants to show to its searchers. -
When you’re doing SEO and you’re starting off doing SEO on your website.
One of the things that causes some concern is the potential for getting hit by some kind of penalty or for going awry of Google’s rules.
Let’s talk a little bit about some of those rules and and some of the ways. People do even get into trouble when they get a little bit aggressive on their SEO so one of the things that people sometimes do is they will get really aggressive in terms of the number of links that they’re creating to their website yes links will help you rank as long as they’re high quality relevant links but when you start getting links on websites that have nothing to do with you.
For example if you sell earrings and you’re getting links off of jog jogging sites that’s not really a relevant link if you get too many irrelevant links if you start going into people’s blog posts and spamming their blog comments with links back to your site if you get caught buying or selling links on your website or if you hire somebody to do link building for you and they do it in a way that’s just not aboveboard that’s just not in the way that is helpful to Google searchers then you could get hit by a penalty.
For example one of these penalties is called the Penguin Penalty now one of the ways that you can get your site ranking in search engines for specific keywords is to create links back to your website that use the anchor text of the keyword you’re trying to rank for now the anchor text is that word that you click on in the link the actual link words and what people were doing which is why Google kraid created the penguin penalty is they were creating thousands of links back to their website all using the same anchor text because they wanted to rank for that number one keyword so what this did is this obviously was encouraging spam to happen in order to help people rank better in search results and that’s not really what Google wants to encourage so they created something called the penguin penalty basically if you get too many links to your website and it really has to be too many links you’re going to know when you have too many links to your website all using the same keyword that’s not your brand name over and over and over then you might get hit by the penguin penalty so one thing that you know to watch out for is when you’re building links a lot of your links should be to your brand name or should be to your URL that should be the anchor text the clickable words in the links back to your website if you have far more links to keywords to your website then you have to your brand name then you might be at risk of the penguin penalty and what happens is you simply stop ranking for those keywords that you have too many links for so don’t go overboard always try to make sure that the links you’re building into your website have actual value that somebody going from that website where you’re getting the link to your website would actually say to themselves oh that’s an interesting site I just found or an interesting story I just found so that’s one way to stay on the right side of Google’s rules when it comes to link building now when it comes to content one of the problems that Google ran into a few years ago is something called duplicate content and it’s exactly what it sounds like it’s when content or text is copied on multiple different web sites so this used to be a big problem a few years ago when people were going to other people’s websites copying their content putting it on their own website and then ranking their own website using the stolen content so obviously this was encouraging spam and Google doesn’t want to encourage skin spam so in 2011 Google started penalising sites that publish content belonging to somebody else.This is why it’s important to write your own product descriptions and this is why it’s important to write unique content just for your store don’t copy content published elsewhere even if you have permission because Google doesn’t know you have permission if you get too much content on your website that’s copied from other websites then you might get hit by what’s called the Panda update and that’s basically when your site struggles to rank for some searches simply because you have too much duplicate content on your site now once we’ve got your site ranking you’ve done the link building you’ve built the content you’ve done your meta tags you’ve updated your title tags you started to show up for searches then your you need to measure whether or not your efforts are actually working and that’s why you should install some free tracking and analysis packages on your website to make sure that what you’re doing is actually paying off because it’s one thing to rank in search results for a keyword but it’s quite another thing to know that the people coming in from that keyword are actually purchasing from your store so install free tools like Google Analytics which will tell you how people are coming into your store and how much they’re purchasing obviously use the tools provided in Shopify but install Google Analytics as well to get some additional information and one very important tool to install on your website is called Google Webmaster Tools and again this is a free tool as well and what Google Webmaster Tools will do is it will give information that Google has about your store so Google Webmaster Tools will tell you what keywords does Google think your website is relevant for how many links are there to your to your website and the most interesting thing that Google will tell you is what searches did your website appear for in search results and what was your click-through rate how many people actually clicked on your link when you appeared in search results so using these tools keep an eye on how many people are coming to your site from search results is it going up are you being effective in what you’re doing it’s the current strategy you’re using working and keep an eye on your sales and look at things like the bounce rate on your website and the amount of time people are spending on your website and keep striving to make happier visitors happier customers to your store to make sure that Google keeps wanting to show your website in its search results
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There are a number of misconceptions about SEO what it is and and how to do SEO and one of the biggest misconceptions that we hear a lot about SEO is that all SEO is spam and that’s just plain and simple not true I think that may be partly why SEO got that you know label attached to it is because of aggressive spammy SEO getting done there’s a lot of people out there who will create websites set up domain names put content on them drive a whole bunch of links to them I get them ranking and using all kinds of spammy techniques and then when the website stops ranking then they just don’t care they move on to the next website and that is spam but a good SEO strategy involves creating quality content creating quality links and creating relevant links to your website and growing that social user base and rallying them to talk about your business that’s a good long-term SEO strategy.
The part of the misconception is that because all SEO is spam either you can’t affect your ranking in Google or you have to do spammy things to complete to compete and that again is just a very common misconception again there are people out there who will use spammy SEO in order to get their site ranking but those pages typically pop up in the rankings and then they disappear and when those sites disappear they just drop the website and create a new one and move on to the next spammy SEO project and that’s not the way to build a long-term business you can’t build a long-term business based on short term strategies.
If your competitor is that ranking you using some of these spammy techniques then you can report it to Google and definitely step up your efforts but keep focusing on quality on creating good content that people will actually like on creating good relevant links and creating that social network because that’s what’s going to pay off in the term and you want to build a long-term business not a short-term pump-and-dump SEO sort of stress he’ll sort of tactic so build a long-term business so SEO is not spam there’s a lot of it has happened but good SEO focuses on quality another misconception that comes up is that meta tags will help you rank and a long time ago meta tags would help you rank you could simply put all kinds of keywords in your title tag and your meta keywords tag and that would actually help you rank but that’s not the case anymore if you put keywords into your title tag and they’re tasteful well-written and encourage actual human beings to click on your website from the search results that’s good but the meta keywords tag if you’ve heard about this one has absolutely zero effect on ranking the Meta Description tag again if you’ve heard about this one also has absolutely zero effect on ranking although the Meta Description tag is interesting because it can help encourage people to go from the search results into your site where they can become paying customers so these meta description meta keywords
meta tags don’t have that much effect on your ranking which also brings us to keyword stuffing this is a very common thing that I still see getting done even today and not necessarily by you know spammy SEO companies but you’ll see at the bottom sometimes of a web page that people have put in all kinds of keywords so to return back to our t-shirts example people at the bottom of their t-shirts page will put all these keywords like buy t-shirts buy t-shirts online buy red t-shirts buy t-shirts to Arizona buy cheap t-shirts buy affordable t-shirts buy t-shirts on sale and they’ll just put all of these keywords at the bottom of their page and sometimes they’ll even go to the extent of hiding the text so that Google can see the keywords but actually human visitors to your site can’t see them and this is called keyword stuffing and it’s not particularly useful for ranking if you’re going to be targeting these keywords right some good quality content about them don’t just jam them all into a page and stick a comment between to think you’re done because it’s just not enough and as time goes on that’s going to become even less and less octave and one of the newer misconceptions that’s coming about lately is that you don’t need to do social media for SEO rankings now technically this is true for some industries that you can get away with not doing social media to rank however as far as we as SEO s can measure it social media is becoming a bigger part of the ranking algorithm over time so if you want to invest for the next three five ten years and make sure that you continue ranking in the long term then consider building up that social audience of fans of people who like your products and rally them to talk about your products and to share the links to your site with their friends and with their social networks and invest for
your rankings not just for now but also invest for the future as well -
Now that you’ve decided to do some SEO
It’s time to figure out
What keywords or what searches you want to appear in the search results for When somebody does a search in Google that’s called a search it’s otherwise also called a keyword you type your keywords into Google and when you’re starting to do SEO the first thing you need to decide is what searches what keywords should you show up for because the interesting thing is is that you’re so used to your business that the way you talk about your products could be completely different from how your customers are talking about your products and those little changes in how we search for things actually matter if you worked for example to search for t-shirts online did you know there’s a
hundred and sixty-five thousand searches done every month in the US alone for the word t-shirts but more interestingly the number of people searching for buy t-shirts online actually far outnumbers the number of people who go into google and type in just buy t-shirts.
People are specifically interested in buying t-shirts online if you didn’t do keyword research to find what keywords people are searching for in Google you would never know to use that online keyword because you sell t-shirts.
You would just want to rank for buy t-shirts but that buy t-shirts online keyword has more search volume.
How do you find out what people are searching for well at the end of the day it’s actually kind of straightforward Google gives you a tool for you to find out how many people are searching every single month for your keywords.
The first thing to do is to go into Google and simply search for keyword tool or Google Keyword tool and that will get you to Google’s keyword tool which you can start using and you want to type in first of all what you think people are going to be looking for for example buy t-shirts buy t-shirts online buy t-shirts in California or New York or wherever you are and then Google’s going to come back and it’s going to tell you how many people search per month for those particular keywords but it’s also going to give you all the recommendations on other keywords that people are looking for that are that are related to what it is that you do.
The couple quick tips you need to understand about Google’s keyword tool before you start getting excited about the millions of searches Google is going to tell you about the first is something called exact match there’s a little button in the Google Keyword tool called exact match if you click that button then you’ll get then you’re going to get a more accurate number of how many people actually search in Google every single month for that keyword Google defaults to showing you what’s called broad match keyword which means if you were to type in buy t-shirts online into Google’s keyword
tool it’s going to report on all the people who searched for buy t-shirts on live by red t-shirts buy t-shirts in my city it’s going to give you a whole universe of searches but you want to know specifically which keyword to use.
You want to make sure that you check that exact match option the other thing you want to look at is you only want to find out how many people are searching for your keywords within the countries that you actually ship to.
There’s a little option in the Google Keyword tool to choose the country where the searches are happening.
If you’re in the US and you only ship your products to the US then you want to make sure you’re only looking at u.s. search volume.
Make sure you set the country as well as setting the keyword tool to show you exact match keywords when you’re choosing your keywords.
Another thing to bear in mind is that you’re not going to get even in the number one position if you rank number one in Google you’re still not going to get every possible click from every possible search people do in Google for example if a keyword has a thousand searches per month and you ranked number one not everybody who does that search is going to click on your result they might decide that somebody else’s Meta Description tag looks better and click on that they might click on an ad instead or they might decide oh that’s not what I meant and then go back and do another search.
If something if a keyword has a thousand searches per month and you rank number one you might only see a couple hundred visits come to your website per month from that keyword.
Just bear in mind when you’re choosing keywords you’re not going to see a thousand visitors per month because a search a keyword has a thousand searches per month also be aware that Google rounds numbers.
When you see that a keyword all a keyword has ten searches per month that doesn’t actually mean that it reliably has ten searches every month it’s an average over a course of time that around a 10 or so searches per month will happen for this keyword now when you’re choosing keywords for the pages on your site you’re going to want to choose about 3 to 5 keywords maximum for pages on your site.
If you sell t-shirts and you’re only ship to New York State then your keywords might be you know buy t-shirts online order t-shirt t-shirts for New York State but you’re not want to go you don’t want to put in 10 to 15 other keywords or you’ll have trouble crafting a high-quality title tag you’re going to have trouble writing a good Meta Description tag that speaks to people searching for these keywords you’re definitely going to have trouble writing focused content around all these different keywords and you’re going to have to do extra link building to rank a page for many specific searches.
Try to keep your pages focused pick 3 to 5 keywords per page and try to stick to keywords that are strongly related to each other on every single page -
Google ranks sites
That it thinks are the most valuable the most useful the most helpful pages when somebody does a search in Google so to get your site ranking in Google you need to be that best result you need to have the highest quality content the highest trust and authority as far as Google can measure it.
One of the ways that you can rank higher is to create good quality unique content
What this means is write articles around your products and what you do for example if you sell watches write articles about different brands of watches current watch tell style trends how watches work how to extend the life of your watch when to change the battery all the things about watches and the care of watches create a blog and write about timekeeping in general this kind of content demonstrates that you’re an authority in the space that you know what you’re talking about and that somebody is buying from a vendor who’s actually an expert on what it is they sell.
Once you have the content on your site one of the most effective ways to target the specific keywords you want to rank for is to use something called your title tags now your title tags are words that appear when your website is open but not on the page it appears in the browser or the tab is the name of the window it’s.
It doesn’t appear in your actual content but when Google comes by and crawls your site and your page actually ranks in search results your title tag is going to be the name of your link.
This is one reason that the title tag actually has an effect on your rankings because Google knows that you’re unlikely to put something irrelevant into your title tags knowing that when it shows up in Google your title tag is going to be the name of your website.for example
If going back to our watch cellar example if you were selling watches and your title tag was quality watches on sale and can then Google’s going to show that title when your page ranks and search results but at the same time using the words quality watches on sale in Canada will actually give you a boost in the rankings for those keywords.
When somebody searches for quality watches on sale in Canada or some variation of that keyword having that keyword in your title tag will actually help you rank higher for that keyword in general try to keep make sure that your title tag is only about 60 to 70 characters long it’ll still count if your title tags longer than that but any of the words after that 60 to 70 characters won’t help you rank or won’t count and and may not show up in the search result either now a long long time ago back in the early 2000s there was a meta tag called the meta keywords tag and you might have heard of this some people are still using it today and they’re putting their keywords into this meta tag called the meta keywords tag now back 10 years ago that would give you a boost in the search results for the keywords that you put into this tag however it has absolutely no effect on your ranking whatsoever now.
We would discourage you from using the meta keywords tag because the only thing it’s good for is when competitors come by and look at your site they can see what keywords you’re targeting it has absolutely no effect on your ranking at all there is something however called the Meta Description tag and this one’s a little different the Meta Description tag has absolutely no effect on ranking.
Whats oever you can put as many keywords as you want in there as you like and it’s still not going to help you rank however what the Meta Description tag does is it affects the click-through rate from organic search results.for example
If your Meta Description tag says all of our watches are 20% off this month coming by will ship to you for free within Canada then that result when it shows up in Google search results is going to get clicked on more than the website that says we have watches on sale.
The Meta Description tag is really like sales copy that encourages people to come to your site instead of the ten competing links in Google search results remember that ranking is not the goal the goal is to get visitors to your website and actually buying your products.
That Meta Description tag even though it doesn’t affect your ranking it’s really important for actually moving those those potential customers from the search results into your website.
Once you have your content and you’ve got your title and you’ve got your Meta Description tag now comes the hard part this is the real sweat equity part this is the link building you have to build links to your website from relevant highly authoritative pages to again prove to Google that you are an authoritative trusted website.
Building what links is where you’re going to spend 90% or more of your efforts in terms of getting rankings to your websites so think about how you can get links do you have vendors partners you have happy customers you can just ask to link back to your website are there industry associations that you belong to do you know bloggers who are talking about t-shirts or watches or stickers or whatever it is that you sell but are there people in that you know in this industry that you can get them to blog about you or to write about you or to link to you because the more people who know about the industry that you’re in that linked back to your website in general the more trusted Google’s going to believe your site is so most of your time is going to be spent on link building after we’ve got the content the title and the Meta Description tags if you want to learn more about how to do SEO for your website how Google ranks your site and what steps you need to take to actually get your site ranking a really good place to start is Google itself if you do a go into Google and you do a search for SEO starter guide Google actually has a nice little ebook that you can download that explains how they rank sites and how to get them ranked and how to get your site ranking in Google once you’ve read through this introduction then your next step would be to follow up talking to other people in terms of keeping up to date on on how to do see oh right now you can look at the Cyberian blog certainly the shop Asli.pk forums to ask other people how they’re doing SEO or you can look at the blog for information on the way people are doing SEO effectively right now -
Many times business owners wonder why their site isn’t ranking in Google and you have to think about what is Google?
Google for any particular search has millions of pages that it could rank and really only the top ten of those millions of pages are the ones that gets to rank in Google
So what Google is?
Really trying to get at is the ten most valuable most useful most helpful or interesting search results that will serve the the searchers needs out of those millions of results so when you’re looking at search results you have to look at your pages and think are my pages better than that million two million ten million results that Google could serve up so one thing that Google has been very consistent on is knowing who their customer is Google’s customer is the searcher they’ve been very consistent about this over time if Google can make sure that their searchers find what they’re looking for as quickly as possible then goo people will keep going back to Google to find what they’re looking for and that means that Google has a big audience that they can serve ads to and they can continue making money and be a profitable company so Google’s focus is on making sure that the customer gets the most valuable and useful page that they can
So what Google’s basically done?
Is they’ve created this environment where people compete to be the most useful page for their Google’s customer Google searchers which means that in order to win this competition in order to be the top 10 out of these millions of pages that Google could serve up you have to be better than all of those other pages you have to be the most unique the most interesting the most valuable the most useful page out of those millions of results to rank number one now Google’s in the past has been has had some trouble measuring what is the most useful page but they’re getting better as time goes on Google makes hundreds of tweaks to its algorithm every single year and all of them are have the aim of improving the way they measure quality results so look at your pages and think are this is this the best I can do is this all I can offer is there more that I can offer the visitors to my site to make sure that my site is more valuable more interesting more amazing or useful than all of the other search results out there and be constantly striving to improve your pages to make sure that you’re competing effectively in this competitive environment that Google set up so always make sure that you have the best most unique content quality content that people are talking about you linking to you and sharing your site with others and that will prove to Google that you are the best result out of those millions of pages that they could serve and that’s when you get on to the first results of Google. -
Topic Brief
You will understand the content and how many formats of content do we regularly see on the internet.
Skill(s) the trainee will acquire after completing this topic:
Understanding of what is content.
Understanding of how many formats of content do we regularly see. -
mobile app also ranked according to?
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Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files on their servers, synchronize files across devices, and share files.
Q: How to use google drive? And what are the benefits of drive?
• First of all you are required to create your google account. You can easily sign up for Gmail account by searching “sign up for Gmail” on browser.
• Now you can see the “google apps icon” on most right upper corner of your window.
• Click on that icon.
• Click on the GDrive icon displayed in those apps. Seems like:
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Benefits:
• Google drive is very secure to use. You can move at any place with your important data.
• You will get 15 GB of space for free where you can save your important data.
• Backup Your Precious Files.
• Send Large Files to Family, Friends or Co-Workers.
• Use Google Drive App to Access Documents.
• Efficient Built-in Search Engine.
• Optical Character Recognition Feature.
• Share Photos and Videos with Your Contacts.
• Open and Edit Various Kinds of Document.
• Fantastic Built-in Image Recognition Technology.
• Completely Free to UseFeatures:
• Work smarter with apps. Docs, Sheets, Slides. You can create text file named as “google docs” from the left most upper corner. You will simply click new button then drop-down menu will be opened. Simply click on “Google Docs” to create a new text file.
• Like above you will see “google sheets”, “google slides” where you can make excel sheets andPowerPoint slides respectively.
• 15 GB of space for your documents, videos. Pictures and etc.
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• You can also share your files and document with your contacts in drive.
• Your stuff, your way - Drive Features.
• Keep any file.
• Built to work with Google.
• Save Gmail attachments.
• Powerful search.
• Google Photos.
• Google Forms.
• Take Drive even further.
• Scan documents.
• Work offline.
• Collaboration
• File versioningYou can see the visual description of features on the left sidebar below:
• You can see your saved data in “My Drive”
• You can sync your system in “computers”.
• You can see shared files and documents in “shared with me”.
• You can see recent files in “Recent”.
• You can see your starred files in “Starred”. Add star to things or documents that you want to find later easily.
• You can restore your files and data that you had deleted before in “Trash”.
• You can store your backup files in Backups. You can save your mobile Apps backup too. You can save your desktop apps’ backups too.
• At the end the notification of rest of the space from 15GB. -
Topic Brief
You will develop understanding of content vs. context. Learn how has Google created a whole ecosystem of digital products, how does it track its users and how is all that information used to provide users a better search experience.
Skill(s) the trainee will acquire after completing this topic:
Understand what makes Google the best Search Engine?
Understand the difference between the content and the context. -
Topic Brief
You will understand what is the core business of Google, how does it generate revenues, whether Google compromises on Search business, and how does Google remain user centric all around.
Skill(s) the trainee will acquire after completing this topic:
Google Search page Structure
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Topic Brief
You will understand what Google thinks of the search and what is their process to improve the search on regular basis.
Skill(s) the trainee will acquire after completing this topic:
Understand Google’s approach to Search.
Understand Google’s process to improve the search on regular basis. -
Topic Brief
You will understand how Google has transitioned from a Search Engine to an Answer Engine. Understand how different search queries result in different format of search results.
Skill(s) the trainee will acquire after completing this topic:
Understanding the difference between a Search Engine & an Answer Engine.
Understand how Google has transitioned from a Search Engine to an Answer Engine. -
Topic Brief
You will have understanding of Google’s Mission and how its one line Mission Statement has been driving the whole company and all the products they build since 1998.
Skill(s) the trainee will acquire after completing this topic:
You will understand what Google’s mission is.
You will understand how Google’s one line mission statement has been driving the whole company.
Key things to look out for SEO
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When you’re doing SEO and you’re starting off doing SEO on your website.
One of the things that causes some concern is the potential for getting hit by some kind of penalty or for going awry of Google’s rules.
Let’s talk a little bit about some of those rules and and some of the ways. People do even get into trouble when they get a little bit aggressive on their SEO so one of the things that people sometimes do is they will get really aggressive in terms of the number of links that they’re creating to their website yes links will help you rank as long as they’re high quality relevant links but when you start getting links on websites that have nothing to do with you.
For example if you sell earrings and you’re getting links off of jog jogging sites that’s not really a relevant link if you get too many irrelevant links if you start going into people’s blog posts and spamming their blog comments with links back to your site if you get caught buying or selling links on your website or if you hire somebody to do link building for you and they do it in a way that’s just not aboveboard that’s just not in the way that is helpful to Google searchers then you could get hit by a penalty.
For example one of these penalties is called the Penguin Penalty now one of the ways that you can get your site ranking in search engines for specific keywords is to create links back to your website that use the anchor text of the keyword you’re trying to rank for now the anchor text is that word that you click on in the link the actual link words and what people were doing which is why Google kraid created the penguin penalty is they were creating thousands of links back to their website all using the same anchor text because they wanted to rank for that number one keyword so what this did is this obviously was encouraging spam to happen in order to help people rank better in search results and that’s not really what Google wants to encourage so they created something called the penguin penalty basically if you get too many links to your website and it really has to be too many links you’re going to know when you have too many links to your website all using the same keyword that’s not your brand name over and over and over then you might get hit by the penguin penalty so one thing that you know to watch out for is when you’re building links a lot of your links should be to your brand name or should be to your URL that should be the anchor text the clickable words in the links back to your website if you have far more links to keywords to your website then you have to your brand name then you might be at risk of the penguin penalty and what happens is you simply stop ranking for those keywords that you have too many links for so don’t go overboard always try to make sure that the links you’re building into your website have actual value that somebody going from that website where you’re getting the link to your website would actually say to themselves oh that’s an interesting site I just found or an interesting story I just found so that’s one way to stay on the right side of Google’s rules when it comes to link building now when it comes to content one of the problems that Google ran into a few years ago is something called duplicate content and it’s exactly what it sounds like it’s when content or text is copied on multiple different web sites so this used to be a big problem a few years ago when people were going to other people’s websites copying their content putting it on their own website and then ranking their own website using the stolen content so obviously this was encouraging spam and Google doesn’t want to encourage skin spam so in 2011 Google started penalising sites that publish content belonging to somebody else.This is why it’s important to write your own product descriptions and this is why it’s important to write unique content just for your store don’t copy content published elsewhere even if you have permission because Google doesn’t know you have permission if you get too much content on your website that’s copied from other websites then you might get hit by what’s called the Panda update and that’s basically when your site struggles to rank for some searches simply because you have too much duplicate content on your site now once we’ve got your site ranking you’ve done the link building you’ve built the content you’ve done your meta tags you’ve updated your title tags you started to show up for searches then your you need to measure whether or not your efforts are actually working and that’s why you should install some free tracking and analysis packages on your website to make sure that what you’re doing is actually paying off because it’s one thing to rank in search results for a keyword but it’s quite another thing to know that the people coming in from that keyword are actually purchasing from your store so install free tools like Google Analytics which will tell you how people are coming into your store and how much they’re purchasing obviously use the tools provided in Shopify but install Google Analytics as well to get some additional information and one very important tool to install on your website is called Google Webmaster Tools and again this is a free tool as well and what Google Webmaster Tools will do is it will give information that Google has about your store so Google Webmaster Tools will tell you what keywords does Google think your website is relevant for how many links are there to your to your website and the most interesting thing that Google will tell you is what searches did your website appear for in search results and what was your click-through rate how many people actually clicked on your link when you appeared in search results so using these tools keep an eye on how many people are coming to your site from search results is it going up are you being effective in what you’re doing it’s the current strategy you’re using working and keep an eye on your sales and look at things like the bounce rate on your website and the amount of time people are spending on your website and keep striving to make happier visitors happier customers to your store to make sure that Google keeps wanting to show your website in its search results
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