Ecommerce SEO 101: Why Is Your Store Not On Google?
Many times business owners wonder why their site isn’t ranking in Google and you have to think about what is Google?
Google for any particular search has millions of pages that it could rank and really only the top ten of those millions of pages are the ones that gets to rank in Google
So what Google is?
Really trying to get at is the ten most valuable most useful most helpful or interesting search results that will serve the the searchers needs out of those millions of results so when you’re looking at search results you have to look at your pages and think are my pages better than that million two million ten million results that Google could serve up so one thing that Google has been very consistent on is knowing who their customer is Google’s customer is the searcher they’ve been very consistent about this over time if Google can make sure that their searchers find what they’re looking for as quickly as possible then goo people will keep going back to Google to find what they’re looking for and that means that Google has a big audience that they can serve ads to and they can continue making money and be a profitable company so Google’s focus is on making sure that the customer gets the most valuable and useful page that they can
So what Google’s basically done?
Is they’ve created this environment where people compete to be the most useful page for their Google’s customer Google searchers which means that in order to win this competition in order to be the top 10 out of these millions of pages that Google could serve up you have to be better than all of those other pages you have to be the most unique the most interesting the most valuable the most useful page out of those millions of results to rank number one now Google’s in the past has been has had some trouble measuring what is the most useful page but they’re getting better as time goes on Google makes hundreds of tweaks to its algorithm every single year and all of them are have the aim of improving the way they measure quality results so look at your pages and think are this is this the best I can do is this all I can offer is there more that I can offer the visitors to my site to make sure that my site is more valuable more interesting more amazing or useful than all of the other search results out there and be constantly striving to improve your pages to make sure that you’re competing effectively in this competitive environment that Google set up so always make sure that you have the best most unique content quality content that people are talking about you linking to you and sharing your site with others and that will prove to Google that you are the best result out of those millions of pages that they could serve and that’s when you get on to the first results of Google.