SEMESTER FALL 2019
CHANGE MANAGEMENT (MGMT625)
ASSIGNMENT NO. 01
DUE DATE: JANUARY 29, 2020
TOPIC: “Evolutionary Theory of Change”
Xiaomi in China is a company that imitates Apple and has successfully made billions of Dollars. In 2014, Jony Ive, chief design officer of global technology titan Apple, used the word “theft’ to describe what Xiaomi was good at. The president of Xiaomi keeps on insisting that there are differences between both brands, whereas Apple claims that they have copied the exact user interface of Apple. Today, this Chinese Smartphone Company’s net worth is more than $45 billion and it is the fifth largest brand in the global industry. Xiaomi has stopped disclosing the figures of its annual sales since 2016. Some organizations rather than innovating imitate successful strategies of other organizations. Sometimes it works and sometimes they fail miserably.
Required Questions: Question 01:
Is it preferable for an organization to imitate other successful organizations?( 5 marks) Question # 02:
What according to you is the best option for an organization: Innovation or Imitation? (5 Marks)
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