The monopolist has no supply curve because:
MCM520 Assignment 2 Solution and Discussion
Contemporary Mass Media Communication
Department of M Virtual University of Pakistan
SEMESTER FALL 2019
TOPIC Vertical Integration
To make students understand the vertical integration in major media organizations.
To enhance their analytical ability. Background:
“When you make a movie for an average cost of $10 million and then cross promote and sell it off of magazines, books, products, television shows out of your own company,” Viacom’s Redstone said, “the profit potential is enormous.”
(Robert W. McChesney)
Q 1: What are the advantages of vertical integration strategy? Discuss any five. (10)
Q2: Name any two media channels in Pakistan that are based on vertical integration and discuss their main strategies?
It will help students to explore various factors regarding vertical integration in Pakistan. Note: Copied material will be graded “Zero”.
Opening Date and Time 23rd January, 2020 At 12:01 A.M. (Mid- Night)
Due Date and Time 29th January 2020 At 11:59 P.M. (Mid- Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
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Every student will work individually and has to write in the form of an analytical assignment.
Give the answer according to question, there will be negative marking for irrelevant material.
For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
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