Sol Idea: Assignment No.1 MCM-517
Q.1 Answer
It is a fact that floating ads captures audience attention, advertisers can use eye catching imagery or visually engaging graphics and content for higher click through rates. This kind of advertisement have proven to increase the brand exposure. They can be seen by large number of people. Advertiser can also reach or target the specific audience for whom the ad has been positioned. They have proven to be more memorable and also have tracking capabilities.
But there are also drawbacks of this kind of online advertisement: as you may have also experienced that while watching a drama/movie/political talk show, we get irritated by the floating ads which requires minimum 5 seconds for skipping. The other drawback is that user can add ad blocking tools in their web browser to stop seeing the ads. But this kind of online advertisement have proven to increase the brand awareness and also the sales.
Q.2 Answer
Online journalist has to be very careful in gathering the information from sources. There are many problems that online journalist has to face in gathering and reporting the information like unreliable sources, inaccurate information, manipulation of data, fairness and balance etc. It has been seen that online reporters take less time to check their stories. They struggle with credibility and also objective reporting. Online journalist has to be more careful than journalist working in print and electronic media because of above mentioned problems.
Online journalist should not report the news story in a hurry just to get higher clicks and more traffic to their respective organization’s websites. The other big challenge is the role of gatekeepers; in online medium the role of responsible media professionals has become more important as it is disappearing day by day in online medium. The information is not filtered before it comes to public which has very bad effects on society.
MGT504 GDB 1 Solution and Discussion
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Total Marks 5
Starting Date Wednesday, January 22, 2020
Closing Date Tuesday, January 28, 2020
Status Open
Question Title Innovate or perish: The strategic role of change
Question DescriptionDiscussion question:
The competition to collaboration paradigm shift in the corporate world has significantly changed the dynamics of doing business. What do you think this shift has made the management of organizations difficult or easier? Justify.
Instructions:
Irrelevant answers and material will not be graded. Be careful from those blogs who are promoting cheating culture among students and impeding their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage the grades. All GDBs must be prepared using in font “Times New Roman”, size 12 and submitted through LMS ONLY within the due date. GDBs submitted in any other format will not be graded. Any content reproduced as it is from any online or offline source will be considered plagiarism and graded “Zero”. Two or more students with similar submissions will also be given “zero” marks. You cannot participate in the discussion after the due date via email. Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over. For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments and GDBs in the overview tab of the course website on VULMS.
Rules for Marking:
Please note that your GDB will not be graded or graded as Zero (0), if:
It is cheated or copied from other students, internet, books, journals etc. Any submission made via email after the due date will not be accepted.
Note related to load shedding: Please be proactive
Dear Students,
As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.
Best of Luck!


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