Total Marks 5
Starting Date Tuesday, January 21, 2020
Closing Date Monday, January 27, 2020
Question Title Market entry strategies
Due Date: January 27, 2020
NOTE: There is no grace period in case of GDB
LEARNING OBJECTIVE: The core objective of this activity is to make the students familiar with the importance of foreign market entry strategies in international business.
After this activity, students will become more aware that why companies opt different market entry strategies in international market.
IKEA is a Swedish based global furniture retailer company since the early 90s. It sells innovative and economical furniture of Scandinavian design in 55 countries. “The slogan of IKEA is-“To create a better life for many people”. In 1998, IKEA started its first retail operations in Shanghai and soon expanded its retail stores with an average annual rate of increase .After the efforts of nearly 20 years, IKEA has opened 21 retail stores in China by the end of 2019, but according to IKEA some of areas (like small or medium cities) are still unexplored and could have market vacancy. Therefore, a reasonable marketing entry strategy could help the expansion of IKEA in Chinese market.
Keeping in mind the above case you need to identify which marketing entry stagey IKEA is using right now in china? (2 marks)
Do you think they have to stick on the same strategy or need to shift to another marketing entry strategy to grasp the Chinese unexplored market? Name the strategy and justify with 2 logical points ((3 marks).
Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded.
Be careful from those blogs who are promoting a cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly, any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.
For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.
Your discussion must be based on logical facts.
The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
Use the font style “Times New Roman” and font size “12”.
Your answer should be relevant to the topic i.e. clear and concise.
Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
Obnoxious or ignoble answer should be strictly avoided.
You cannot participate in the discussion after the due date via email.
Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.
Note related to load shedding: Please be proactive
As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.