Introduction to Mass Communication MCM101
Department of Mass Communication
Virtual University of Pakistan SEMESTER Fall, 2019
ASSIGNMENT NO.1 MARKS:15
TYPES AND FORMS OF COMMUNICATION
Electronic media in Pakistani society is three dimensional: Informing the public, educating the knowledgeable and providing entertainment for the whole society. TV has gained very significant position in our society due to its content. It enlightens the political, social, economic and all other issues of the country through coverage, analysis and in various infotainment programs. The use of combination (verbal & nonverbal) communication transferred a written piece into a visual communication which leaves strong impact on the mind of audience. The style and the frame work within which TV programs are presented on screens good-looking and attractive popular celebrities tailoring programs to suitable lengths, images and build opinion regarding socio political issues. Tailored words give emphasis with the help of framed visuals of media products.
Task: Watch the infotainment programs “Mazaq Raat” and “Hasb-e-Hall” which has been broadcasted on leading news channel of “Dunyia News” and identify the following parameters;
- Format of programs (Give reasons)
a) Celebrity gossip
c) Political (3)
- Agenda of the programs (Nature of questions asked by the host)
c) Satire (3)
- Selection of Guests (Give brief Intro of Guest)
a) Political figure
c) Sportsman/ social figure (3)
- Parody style to discuss or highlight the socio political issues. (Briefly Discuss the Interesting aspects)
c) Discussion in taunting and humorous way (3)
- Analyze the verbal and nonverbal communication skills of the host and guest and identify the most
striking verbal and non-verbal skills (any two) of them. (1.5+1.5= 3)
Note: Copied material will be graded“Zero”.
Opening Date and Time 15th November , 2019 At 12:01 A.M. (Mid-
Due Date and Time 20th November , 2019 At 11:59 P.M. (Mid-
Note: Only in the case of Assignment,24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenienc.
Please read the following instructions carefully before attempting the assignment solution.
Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.
Use the font style “Times New Roman” and font size “12”.
It is advised to compose your document in MS-Word 2003,2007 OR OTHER.
Use black and blue font colors only. Solution guidelines:
Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Every student will work individually and has to write in the form of an analytical assignment.
Give the answer according to question, there will be negative marking for irrelevant material.
For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
It has been submitted after due date
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