MCM515 Assignment 2 Solution and Discussion
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( Radio News Reporting & Production) MCM515
Department of Mass Communication
Virtual University of Pakistan FALL 2019
15
ASSIGNMENT NO.2 MARKS:
TOPIC
“Role of FM Radio in Awareness Raising”
Background:
Radio has a potential to reach to remote audiences where television transmission is not yet available. This greater accessibility of radio increases the scope of mass communication especially in the developing countries of the world. Pakistan being the developing country faces many social problems. Illiteracy is one of the alarming issues in rural areas of the country which needs an immediate attention of concerned authorities. This growing issue is the consequence of lack of awareness among masses and careless attitude of people.
Question
Suppose you plan to address the issue of Illiteracy in rural areas through FM radio.
Develop a detailed Layout of an awareness raising Campaign on the given issue. Campaign Layout should be based on following components:
Objective
Scope of the problem
Target Messages (at least 03)
Communication Strategy
Nature of Programming
Budget/ Sponsors
Expected Outcome
MCM515 -Radio News Reporting & Production VUSchedule
Opening Date and Time 15th January, 2020 At 12:01 A.M. (Mid- Night)
Due Date and Time 22nd January, 2020 At 11:59 P.M. (Mid- Night)
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MCM515 -Radio News Reporting & Production VUMCM515 -Radio News Reporting & Production VU