MCM501 Assignment 1 Solution and Discussion


  • Cyberian's Gold

    Advertising for Print and Electronic Media) MCM501
    Department of Mass Communication VirtualUniversityofPakistan FALL 2019

    ASSIGNMENT NO.1 MARKS 15
    “COMPARISON OF PRINT, TV, RADIO AND
    Question:01
    TOPIC ONLINE ADVERTISING”
    Different steps have followed while preparing advertisements. Keeping in view the strategies and steps you are required to design one advertisement campaign of any Clothing Brand and In this regard, you have to answer the following mentioned questions/steps.
    • Briefing
    • Objective
    • Research
    • Target Audience
    • Media Selection
    • Setting the Budget
    • Designing and Creating the Ad • Place and Time of Ad
    • Execution
    Guidelines: Design advertisement campaign according to mentioned criteria. Quality of creativity of your assignment will be highly appreciated.
    Schedule
    Opening Date and Time November 25th, 2019 At 12:01 A.M. (Mid- Night)
    Due Date and Time December 1st, 2019 At 11:59 P.M. (Mid- Night)
    MCM501
    Advertising for Print and Electronic Media VU

    Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
    

    Important Instructions:
    Please read the following instructions carefully before attempting the assignment solution.
    Deadline:
     Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.
    Formatting guidelines:
     Use the font style “Times New Roman” and font size “12”.
     It is advised to compose your document in MS-Word 2003.
     Use black and blue font colors only.
    Solution guidelines:
     Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
     Every student will work individually and has to write in the form of an analytical assignment.
     Give the answer according to question, there will be negative marking for irrelevant material.
     For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
    Rules for Marking:
    Please note that your assignment will not be graded or graded as Zero (0) if:
     It has been submitted after due date
     The file you uploaded does not open or is corrupt
    MCM501 Advertising for Print and Electronic Media VU


  • Cyberian's Gold

    Sample Solution:
    Different steps have followed while preparing advertisements. Keeping in view the strategies and steps you are required to design one advertisement campaign of any Clothing Brand and In this regard, you have to answer the following mentioned questions/steps.
    Briefing:
    Female clothing Brand title “In Style Clothing” It is ready to wear cloths especially for the working women.
    Objective:
    Its main objective is to facilitate the working women and also to retain the goodwill
    Research:
    Provided content and information must be well researched and have novelty in it.
    Target Audience:
    Working women
    Media Selection:
    Fashion films on brands outlets and social media campaigning.
    Setting the Budget
    It must be highly budgeted.
    Designing and Creating the Ad
    In this part of question the creativity of the advertisement will be judged.
    Place and Time of Ad
    It also depends when the advertisement will get the more attention and audience.
    Execution:
    In this portion provide all that steps and details which involve in the accomplishment of this ad.


  • Cyberian's Gold

    Sample Solution:
    Different steps have followed while preparing advertisements. Keeping in view the strategies and steps you are required to design one advertisement campaign of any Clothing Brand and In this regard, you have to answer the following mentioned questions/steps.
    Briefing:
    Female clothing Brand title “In Style Clothing” It is ready to wear cloths especially for the working women.
    Objective:
    Its main objective is to facilitate the working women and also to retain the goodwill
    Research:
    Provided content and information must be well researched and have novelty in it.
    Target Audience:
    Working women
    Media Selection:
    Fashion films on brands outlets and social media campaigning.
    Setting the Budget
    It must be highly budgeted.
    Designing and Creating the Ad
    In this part of question the creativity of the advertisement will be judged.
    Place and Time of Ad
    It also depends when the advertisement will get the more attention and audience.
    Execution:
    In this portion provide all that steps and details which involve in the accomplishment of this ad.



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