Advertising for Print and Electronic Media) MCM501
Department of Mass Communication VirtualUniversityofPakistan FALL 2019
ASSIGNMENT NO.1 MARKS 15
“COMPARISON OF PRINT, TV, RADIO AND
TOPIC ONLINE ADVERTISING”
Different steps have followed while preparing advertisements. Keeping in view the strategies and steps you are required to design one advertisement campaign of any Clothing Brand and In this regard, you have to answer the following mentioned questions/steps.
• Target Audience
• Media Selection
• Setting the Budget
• Designing and Creating the Ad • Place and Time of Ad
Guidelines: Design advertisement campaign according to mentioned criteria. Quality of creativity of your assignment will be highly appreciated.
Opening Date and Time November 25th, 2019 At 12:01 A.M. (Mid- Night)
Due Date and Time December 1st, 2019 At 11:59 P.M. (Mid- Night)
Advertising for Print and Electronic Media VU
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Please read the following instructions carefully before attempting the assignment solution.
Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.
Use the font style “Times New Roman” and font size “12”.
It is advised to compose your document in MS-Word 2003.
Use black and blue font colors only.
Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Every student will work individually and has to write in the form of an analytical assignment.
Give the answer according to question, there will be negative marking for irrelevant material.
For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
It has been submitted after due date
The file you uploaded does not open or is corrupt
MCM501 Advertising for Print and Electronic Media VU