Advertising for Print and Electronic Media MCM501
Department of Mass Communication
Virtual University of Pakistan FALL 2019
15
ASSIGNMENT NO.2 MARKS:
TOPIC
“ROLE OF CREATIVITY IN ADVERTISING AND
STAGES OF AD DESIGN PROCESS”
Background:
Advertisers often select an agency specifically for its creative style and its reputation for achieving Original concepts. Creativity in advertising help to make the product distinguished among number of similar products. Its vital mission is informing, persuading and reminding. Good creative work makes advertising more vivid and many researchers believe vividness attracts attention, maintain interests, and stimulates consumers’ thinking.
Question: 01
Your task is to mention five advertisements which are famous due creativity of their production. Discuss the features of every selected advertisement which made them more persuading.
Marks: 15
Opening Date and Time Due Date and Time
Schedule
12th January, 2020 At 12:01 A.M. (Mid- Night)
17th January, 2020 At 11:59 P.M. (Mid- Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
MCM501 Advertising for Print and Electronic Media VU

Important Instructions:

Please read the following instructions carefully before attempting the assignment solution.
Deadline:
 Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.
Formatting guidelines:
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word 2003.
 Use black and blue font colors only. Solution guidelines:
 Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
 Every student will work individually and has to write in the form of an analytical assignment.
 Give the answer according to question, there will be negative marking for irrelevant material.
 For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
 It has been submitted after due date
 The file you uploaded does not open or is corrupt
MCM501 Advertising for Print and Electronic Media VU