Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

MKT724 GDB 1 Solution and Discussion

MKT724 - Brand Management

zareen Cyberian's Gold last edited by
Total Marks 5
Starting Date Wednesday, January 15, 2020
Closing Date Monday, January 20, 2020
Status Open
Question Title Advertisement & Promotion
Question Description

Brand Management (MKT724)

Fall, 2019

Graded Discussion Board

Due Date: 20th January, 2020

Total Marks: 05

Topic: Advertisement & Promotion

Learning Outcome:

After attempting this GDB, students will know the role and importance of advertising

Point of Discussion:

Critically analyze why most of the marketers said that TV ads are weak medium for advertising?

Student’s Guide
1. Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded.
2. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.
Note:

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Important Instructions:

· Your discussion must be based on logical facts.

· The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.

· Use the font style “Times New Roman” and font size “12”.

· Your answer should be relevant to the topic i.e. clear and concise.

· Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

· Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.

· You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.

· Obnoxious or ignoble answer should be strictly avoided.

· You cannot participate in the discussion after the due date via email.

· Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

· For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

Note related to load shedding: Please be proactive

Dear students!

As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

Good Luck
Discussion is right way to get Solution of the every assignment, Quiz and GDB.
We are always here to discuss and Guideline, Please Don't visit Cyberian only for Solution.
Cyberian Team always happy to facilitate to provide the idea solution. Please don't hesitate to contact us!
NOTE: Don't copy or replicating idea solutions.
Quiz Copy Solution
Mid and Final Past Papers
Live Chat
1 Reply Last reply
Reply Quote 0

MGT201 Quiz 4 Solution and Discussion
MGT201 - Financial Management • mgt201 quiz 4 solution discussion fall 2019 • • zareen

12

0
Votes

12
Posts

380
Views

M

Under “cliental effect”, ________ investors invest in high dividend stocks while __________investors invest in low dividend stocks. MGT201
Income, growth
BT301 GDB 1 Solution and Discussion
BT301 - Introduction to Biotechnology • bt301 gdb 1 solution discussion fall 2019 • • zareen

2

0
Votes

2
Posts

327
Views

@zareen said in BT301 GDB 1 Solution and Discussion:

Genetic engineering is beneficial or detrimental to human health , Discuss it.

Definition : Any technique that uses living organisms to make or modify products, to improve plants and animals or to develop microorganisms for specific uses.

Benefits: Biotechnology is a safe and beneficial technology that contributes to both environmental and economic sustainability. Biotechnology is behind blockbuster drugs for treating cancer and heart diseases and it’s being deployed in cutting edge research to Alzheimer’s and reverse aging .It may be the key to safely editing DNA for curing genetic diseases. Formers choose biotech crops because they increase yield and lower production costs. Agriculture biotechnology allows farmers to use less pesticide on their crops and helps reduce soil tailgate and fossil fuel use.

Detrimental effects:

One of the biggest problem that biotechnology faces is a lack of genetic diversity.

It could ruin croplands.
It turns human life into commodity.
It can be used for destruction.
Agriculture biotechnology has some of the potential risks on human health , environment. Risk of agriculture biotechnology on human health, Genetically modified food may produce new proteins and it may act as new allergen and can induce allergic reactions in humans.
CS606 Assignment 1 Solution and Discussion
CS606 - Compiler Construction • cs606 assignment 1 solution discussion spring 2020 • • zaasmi

2

0
Votes

2
Posts

103
Views

@zaasmi said in CS606 Assignment 1 Solution and Discussion:

Task 1:
For regular expression below, construct an NFA using Thompson’s construction. (10 Marks)
R.E. = (y* xy* x)* y*

43407e94-3b07-4a76-ad67-3af3f378f29b-image.png
MKT724 GDB 1 Solution and Discussion
MKT724 - Brand Management • mkt724 gdb 1 solution discussion spring 2020 • • zaasmi

1

0
Votes

1
Posts

59
Views

No one has replied
SOLVED PSY512 Assignment 1 Solution and Discussion
PSY512 - Gender Issues in Psychology • psy512 assignment 1 solution discussion fall 2019 • • zareen

2

0
Votes

2
Posts

84
Views

Solution:
Q. 1
Explain four forms of feminism (i.e. Liberal Feminism, Radical Feminism, Socialist
Feminism and Cultural Feminism) with the help of examples.
Q.1 Solution:
There are four main forms of feminism; Liberal feminism, Radical Feminism, socialist feminism and cultural feminism.
Liberal feminism
Liberal feminism defined the female’s role same as male. It considered that all the rights which male have should be owned by the female as well. There should not be any difference in any kind of rights and privileges on the basis of gender. Th example could be providing the equal rights to women like in the witness, two females are equal to one male this should be equated according to liberal philosophy.
Radical feminism
This form asserts that the cultural notion of the gender should be not be part of the society. It is assumed that men are oppressors and women are oppressed in the society according to the current practices. This is kind of oppression which is followed by the different racial and social class. So, in this way such cultural notions practiced in the society should be eliminated and women would have same freedom and empowerment as men. For example, taking stand against
social norms like Malala took stand and go for education against the norms of her culture, and she worked for her empowerment.
Socialist feminism
The socialist feminism have the idea that rather than enjoying the individual freedom and rights and seeking for liberal rights separately, women and men should go together in persuasion of rights. This refers to the mutual respect and valuing the rights of each other and with mutual acceptance of those rights makes both genders enjoying their rights in the society. It is kind of equality but with togetherness. For example, in west, male and female share both responsibilities financial as well as house chores. Females tend to work outside their homes and males take part in house chores as well.
Cultural feminism
In this form of feminism it is important to have social change in the society. It is essential for the society to set and follow the all the traditional values which have determined by the society. It says that feminist values in the society are right and females should follow the social roles and social norms set for the women. These values and traditions are considered as superior in the society. It includes the examples where females submit to the decisions of their parents and elders according to the socially set norms like agreeing for arrange marriage quietly and remain shy and acceptable to parents’ decision, made her more respectable and good in the sight of society and family.

Question 2.
Analyze Asian culture and highlight at least two forms of feminism that are prevailing in our society now a days. Justify your stance with the help of example.

Answer:
Feminism is practiced differently even within the Asia. There are many differences in the cultural and feminist practices in the different cultures and regions of Asia it has found broadly that there are two form of feminism which prevails in the Asian culture, first is socialist feminism in which all the developed countries include. As part of this form of feminism, male and female together decide the roles in the society and almost equal rights are provided in their certain roles provided or decided by the society. Their own consent is part of the division of their roles. Such societies have the examples where females take part in the society as working women and share the house chores as well. In the same way power and rights are also shared by both genders.
The second most prevalent form of feminism in Asia is, cultural feminism in which women just follow the roles and values of the society which has determined by the culture of that particular region. Many examples could be found in the developing countries where women are not empowered, their literacy rate is lower than men and they do not go to work. They just do the house chores and rare children while following the similar social norms and values. According to this form women can better enjoy their rights by following the social norms as it gives them acceptance from the society and made them valuable in their culture.
ACC311 Quiz 1 Solution and Discussion
ACC311- Fundamentals of Auditing • acc311 quiz solution discussion fall 2020 quiz 1 • • zaasmi

2

0
Votes

2
Posts

101
Views

Quiz No.1
Dec 13, 2021 12:00 AM
Dec 15, 2021 11:59 PM
10
SOLVED MKT724 Assignment 1 Solution and Discussion
MKT724 - Brand Management • mkt724 assignment 1 solution discussion fall 2019 • • zareen

2

0
Votes

2
Posts

80
Views

SAMPLE SOLUTION:
Question 1:
Analyze three key components of service brand and discuss which one plays more critical role in service brand development.
The role of customer as co-creators in service brand development. According to branding theory, strong brands are developed by means of a co-creation process that involves a number of players, especially brand consumers and brand managers. Thus, creating a successful brand involves more than just the production and delivery of an effective core product or service. Simmons
The role of leadership as change masters in service brand development. The perception of the brand as a strategic resource or asset implies that top management/leadership plays a decisive role in brand development. In fact, a firm’s corporate strategy may change, which, obviously, has consequences on its web of strategies, including the brand strategy. Thus, the brand as an intangible asset is not a static entity, but needs to be subject to changes in order to keep an organization’s position as a strong brand owner. Illustratively, when new competitors enter the market, an enterprise may need to change its brand promises accordingly in order to stay competitive.
The role of employees in service brand development. The important role of service employees in the delivery of services is evidenced in the service management literature particularly in relation to securing the required level of service quality in service processes. In past studies of service branding, the important role of service employees is recognised , as employees’ are assessed to be an important source of brand equity. In other words, the “quality” of the service personnel may be the factor that differentiates one service provider’s offerings from those of its competitors.
The coupling between these actors forms an interactive model of service brand development. So no single element is more important than other.
Question 2:
Is linear process model of service branding more suitable as compared to interactive circular
model for service brand development. Analyze which one is more comprehensive and applicable model considering today’s changing environment?
The interactive model of service brand development shows how three key actors of service branding, customers, service leadership and service employees, interact and thereby influence service brand development in individual service enterprises.
A set of models has been described in the research literature. Illustratively, Boyle (2007) suggests a process model of service brand co-creation. The model features a linear process of services branding, including five distinct stages. One key characteristic of the process is duality that implies that the process is twofold; one part is controlled by the service provider, the other is controlled by customers. Contrasting the linear characteristic, the interactive model suggested in this paper features a circular model, as the key actors form a relationship system. The essence is that there is no starting point of the service development process and no ending point. Illustratively, in order to obtain success in services branding, a service provider may start in the market (a market approach) by identifying the key requirements of customers’ and then adjust and develop products and services to meet their requirements as well as develop an appropriate communication mix in which brand slogans, messages, values and brand promises are incorporated. Similarly, employees may be a starting point by employing a service employee approach in services brand development by upgrading their service roles because their knowledge, skills, attitudes and actions represent the brand’s functional and emotional values (Kimpakorn and Toquer, 2009, 2010). Finally, the starting pointmay be service leadership by employing a management approach to brand development, as the top leadership team is responsible for and has the authority to develop competitive branding strategies (Tidd et al., 2005; Trott, 2005), which need to be aligned with the organisation’s vision and mission (Daft, 1999). Thus, the interactive service brand model, by being built from a systemic perspective in which several approaches may be applied, shows the benefits of applying a circular model to branding in contrast to a linear model of service brand development.
BT735 Assignment 2 Solution and Discussion
BT735 - Advances in Fermentation Technology • bt735 assignment 2 solution discussion fall 2019 • • zareen

2

0
Votes

2
Posts

60
Views

Idea Solution Please!

100% Off on Your FEE Join US! Ask Me How?

If you want to know how you can join us and get 100% Discount on your FEE ask Cyberian in Chat Room!

solution1255 discussion1206 fall 2019813 assignment 1433 assignment 2297 spring 2020265 gdb 1248 assignment 382 crw10174 spring 201955

| |

Live Chat

1 / 1

MKT724 GDB 1 Solution and Discussion

MGT201 Quiz 4 Solution and Discussion MGT201 - Financial Management • mgt201 quiz 4 solution discussion fall 2019 • • zareen

BT301 GDB 1 Solution and Discussion BT301 - Introduction to Biotechnology • bt301 gdb 1 solution discussion fall 2019 • • zareen

CS606 Assignment 1 Solution and Discussion CS606 - Compiler Construction • cs606 assignment 1 solution discussion spring 2020 • • zaasmi

MKT724 GDB 1 Solution and Discussion MKT724 - Brand Management • mkt724 gdb 1 solution discussion spring 2020 • • zaasmi

SOLVED PSY512 Assignment 1 Solution and Discussion PSY512 - Gender Issues in Psychology • psy512 assignment 1 solution discussion fall 2019 • • zareen

ACC311 Quiz 1 Solution and Discussion ACC311- Fundamentals of Auditing • acc311 quiz solution discussion fall 2020 quiz 1 • • zaasmi

SOLVED MKT724 Assignment 1 Solution and Discussion MKT724 - Brand Management • mkt724 assignment 1 solution discussion fall 2019 • • zareen

BT735 Assignment 2 Solution and Discussion BT735 - Advances in Fermentation Technology • bt735 assignment 2 solution discussion fall 2019 • • zareen

100% Off on Your FEE Join US! Ask Me How?

MGT201 Quiz 4 Solution and Discussion
MGT201 - Financial Management • mgt201 quiz 4 solution discussion fall 2019 • • zareen

BT301 GDB 1 Solution and Discussion
BT301 - Introduction to Biotechnology • bt301 gdb 1 solution discussion fall 2019 • • zareen

CS606 Assignment 1 Solution and Discussion
CS606 - Compiler Construction • cs606 assignment 1 solution discussion spring 2020 • • zaasmi

MKT724 GDB 1 Solution and Discussion
MKT724 - Brand Management • mkt724 gdb 1 solution discussion spring 2020 • • zaasmi

SOLVED PSY512 Assignment 1 Solution and Discussion
PSY512 - Gender Issues in Psychology • psy512 assignment 1 solution discussion fall 2019 • • zareen

ACC311 Quiz 1 Solution and Discussion
ACC311- Fundamentals of Auditing • acc311 quiz solution discussion fall 2020 quiz 1 • • zaasmi

SOLVED MKT724 Assignment 1 Solution and Discussion
MKT724 - Brand Management • mkt724 assignment 1 solution discussion fall 2019 • • zareen

BT735 Assignment 2 Solution and Discussion
BT735 - Advances in Fermentation Technology • bt735 assignment 2 solution discussion fall 2019 • • zareen