When Snap debuted Spectacles, it took an unusual route for distribution.
Instead of making them readily available in stories, it distributed them via robot vending machine. Not only that, but the “Snapbots” appeared around the U.S. seemingly at random, with limited supply.
That may have worked as a marketing stunt, but it didn’t lead to massive market demand, and lot of Spectacles sat unsold in warehouses. With Spectacles 2, Snap appears to be learning from its mistakes and is instead taking a more traditional route to get its wearable into the hands of customers.
Starting today, Spectacles will be available for customers in the U.S., UK, and Canada to purchase from Amazon.
It’s probably a wise move. Only 220,000 of the first-generation wearable cameras were sold, which reportedly resulted in a $40 million loss for Snap. A wider net of distribution seems like a better plan to sell more, and maybe even make a profit. Even better, by selling on Amazon, Snap can provide next-day shipping.
The second generation of Spectacles feature a waterproof design, a smaller charging case, and better colors. Snap did increase the price too $149.99, up $20 from the first-gen model. From Amazon, you can get Spectacles in your choice of Onyx Moonlight, Sapphire Twilight, or Ruby Daybreak.
Snap definitely appears to be forecasting demand better this time around. If you’ve been waiting to get a pair, now might be the time. You can see our review of the second generation Snap Spectacles here.