@zaasmi Thanks for being brave and publishing this Troy 🙂 Every site I migrate to HTTPS all see speed improvements. Is it because they are running over HTTP/2? Yes, of course it is. Because of the better multiplexing, parallelism, HPACK compression (Huffman encoding), ALPN extension, server push, etc., it now makes up for that TLS overhead. And finally getting rid of some of the hacks like domain sharding and concatenation is a plus in my opinion.

Whenever anyone asks me why they should migrate to HTTPS I respond with this:

Performance benefits with HTTP/2 Slight ranking and SEO benefit (I don’t care how much it is, anyone in SEO will take any advantage they can get) The obvious, better security. Even WordPress blogs shouldn’t be passing login info in plain text. The arguments that blogs don’t need HTTPS is ridiculous. Any information information no matter where it is passed should always be encrypted, whether it is credit card data, usernames, passwords, etc. Better trust and reliability. “28.9% look for the green address bar.” – GlobalSign And the last reason which I don’t see mentioned very often but is very important, and that is referral data. HTTPs to HTTP referral data is blocked in Google Analytics and usually ends up in the black hole of “direct traffic.” If someone is going from HTTPS to HTTPS the referrer is still passed.