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Snapchat wants the olds of the world to know what it is and why it’s useful.
The social network’s first-ever television ad campaign kicked off during the NCAA’s Final Four this weekend. Framing the app as a different kind of camera, the 60-second spot focuses on demonstrating the various ways Snapchat’s augmented reality (AR) capabilities can enhance everyday mobile camera use.
The direction of the ad makes sense as an appeal to an over-25 demographic that spends most of its on networks like Facebook, Instagram, and Twitter. Snapchat is trying to position itself as an alternative social platform that also lets you apply CG dog makeup to anyone’s face.

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