BusinessWebsite Success’s Wrap-up: First Time @Brighton SEO

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The time had come for our very first time at BrightonSEO and we couldn’t be more thrilled to get a ticket. That was a very first time for And these are some of our impressions and learnings.

The Conference

The conference itself was located in a beautiful building, just 5 minutes from the coast, easy to find, in the heart of Brighton. “The event is for helping digital marketers meet, learn and do their job a little bit better.” BrightonSEO is a very well known conference with a large agenda of talks and training workshops. Run by the Kelvin Newmann and team, it has steadily grown in popularity and now takes place twice a year.

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The Speeches

There where four tracks with a lot of great talks and presentations: they were very expiring and show us a lot of best practice examples in the field of content marketing, optimization and technical issues. Special thanks to the speakers below for their inspirations for content marketing, technical stuff and building a brand.

Dave Naylor – Bronco

In short you are immediately captured by Dave’s honest thinking about Google and future updates – not to mention the Mobile Algorithm everyone is talking about! We will soon see if his predictions of future search will come true in the next coming weeks. Even so very interesting and a must see, look out for him on future agendas!


Erica McGillivray – MOZ

So there is being a geek, then there is Erica from Moz :). She showed us fantastic examples of social image sharing and showing your flare to your customers which can ultimately gather followers. Everyone wants followers, shares and retweets, and this is how it’s done! Take this risk with your images and reap the rewards.

Vicke Cheung – Distilled

With a background and job role in Graphic Designing, some wonder about her presentation choice. But if you ask me, her manner and attitude towards Content for Mobile was just an absolute pleasure to watch. She focused her presentation on the differences on using the same content for desktop and mobile, instead of using the same layout on the page for both. It’s all about changing the design for the same content for mobile. A really well thought of presentation, and will definitely be reading the slides through again!


Hannah Smith – Distilled

Jaws in Space: 3 words with many meanings. Hannah couldn’t be any more welcoming with her energetic presentation skills. She managed to capture the audience’s attention and retain it. Hannah showed us some awesome ways to develop and pitch creative ideas including use of correct wording, imagery and enthusiasm. I would take her ideas very seriously!

Rob Bucci – STAT Search

Now Rob presented something which was a new method of mining the SERPs which I have never seen before. Taking three very similar examples and showing how data mined from all areas of SERPs can be extremely useful for the operations and optimisation of websites.

Samuel Scott –

This presentation stuck in my mind the most and really got me thinking seriously about what to take from this. Putting in perspective that digital marketing is marketing, and how off and onpage marketing interlink and should interlink more to gain links. He then went on to show us about various examples, one being a man called Mason Wartman and his dream to open and manage a pizza takeaway. I don’t want to ruin the story so check it out for yourself.


At the very end of the day full of learnings it was time for the Fireside chat with Mark Wright. Not going to lie I was extremely excited. As you may know or actually should know, Mark Wright is the winner of the latest “The Apprentice”, a reality game show where businessmen and businesswomen compete for the chance to work with the British business magnate Alan Sugar. Unfortunately Mark has received a lot of bad media from SEO experts. He must have felt the pressure of 1.700 experts looking up at him, but he nailed it. I took the chance to take a selfie 😉


The Host

This awesome event wouldn’t have been made possible if it wasn’t for the enthusiastic and fun Kelvin Newman. We weren’t too sure if we were going to make it possible to come to BrightonSEO, but we did and it thanks to Kelvin. Firstly, he welcomed everyone and within 5 minutes of being on stage he invited a volunteer to the stage to walk of lego in bare foot (ouch). But the girl managed it well and won herself a Matt Cutts mask (you can get it here) – Brilliant! It was the perfect introduction to a day of fun and interactive questions from the speakers to the audience. Kelvin set the bar high with the lego walk, but believe me others followed in true fashion.

It’s not a proper event unless you have beer. You might have seen our stickers “I’m here for a beer” and “I


The Stars of the Day

It was a great opportunity to see a lot of friends of and meet new ones. The after party at “North Laines” allows you to relax and enjoy the atmosphere and get to know the people behind the company name, which is exactly what we like to do. I would just like to say Jackie Hole, you are just hilarious and so fun along with Ned Poulter telling us about his beer knowledge! It was the perfect end to the day!

That’s it from Irina and I, see you next time!

Brighton SEO

Read more about the speakers and sponsors at

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