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News that Facebook killed ‘Trending’ is…trending

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It’s a full circle moment for all of us.

On Friday, Facebook announced that it was killing its embattled “Trending” news section. 

Then, mere *hours* later, the tolling of the death knell received an appropriate tribute: the news started Trending on Facebook, in the trending section itself. *LE SIGH*

R.I.P.

R.I.P.

Image: screenshot: rachel kraus/facebook

Facebook said in a statement that it was scuttling the product because it did not drive a significant amount of traffic, nor garner much user engagement. But Facebook, via its Trending widget, has also come under fire for accusations of liberal bias and conservative news suppression — a narrative that Facebook hasn’t been able to escape since Mashable’s own Michael Nuñez broke that story at Gizmodo in 2016.

So let us bid a not-so-fond farewell to the sidebar that was usually behind-the-times, sometimes promoted conspiracy theories, and was prey to that menace of social media companies: human error. By trending on Facebook, we’re glad Trending has gotten the funeral it deserves.

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