SYDNEY — M&C Saatchi Sport & Entertainment (S&E) has landed the communications agency remit for the Australian Olympic Committee’s Tokyo 2020 campaign.

The agency has been tasked with developing the Australian Olympic Committee’s communications platform and integrated campaign to inspire the nation in the lead-up to and throughout the Tokyo Games, across TV, out-of-home, print and online.

S&E becomes an official partner of the Australian Olympic Committee and the Australian Olympic Team. The team has previously worked on Olympic communications for Team USA and Coca-Cola at the London 2012 Olympic Games and Rio 2016.

M&C Saatchi Sport & Entertainment managing director Jamie Gilbert-Smith (pictured) said: “It is truly an honour to be appointed to represent the Australian Olympic Team. We are looking forward to working closely with the AOC to develop a campaign that all of Australia can be proud of. The Olympic values and mission to inspire Australians through sport to be their best is an opportunity to positively impact all Australians and it’s one we intend to seize with both hands.”

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Australian Olympic Committee CEO Matt Carroll added: “S&E was approached based on the team’s proven track record of creating award-winning campaigns centred around the Olympics. We were most impressed by S&E’s global Olympic experience and we’re looking forward to sharing the journey to the 2020 games with Jamie and the team.”

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