Some frequent Lyft users are being offered monthly subscription plans.
The plans have been tested at different price points for the past few months, offering “free” rides for a lump sum up front. Rides are capped at $15, so this is for short, frequent trips — not long-distance trips to the airport.
A Lyft spokesperson said in an email Friday, “We’re always testing new ways to provide passengers the most affordable and flexible transportation options. For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.”
Lyft users posted invite-only emails they received over the past few days. Some were offered a $400 monthly plan for up to 60 rides while others received a weekly $50 plan with seven rides. Another user was targeted with a $300-for-30-rides plan.
Like other extreme users, I’ve been offered a subscription to @lyft. Confusing communications (not sure how much it actually costs for what) between this push message and the links etc. pic.twitter.com/fdOHay7TWy
— zachary jean paradis (@zacharyparadis) March 16, 2018
An interesting email from Lyft – “All-access”plan. $300/month for 30 rides as long as they don’t exceed $15. I’m seeing people being offered different prices. Interesting. pic.twitter.com/GbFmIh8Bay
— Daisuke Wakabayashi (@daiwaka) March 15, 2018
Yet another price point: $199 for 30 rides in a month.
Transportation reporters: Lyft just invited me to a $199 per month all access plan… “With an All-Access Plan, you pay $199 each month and your standard Lyft rides are free (up to $15). ”
— Janko Roettgers (@jank0) March 15, 2018
The Lyft support account explained that trips over $15 would get charged to the card on file. So no free rides to the airport, but it would be a $15 discount.
The All-Access Plan can be used for longer rides, however the remaining charges will be processed to the card on file.
— Ask Lyft (@AskLyft) March 16, 2018
Lyft didn’t say when or if the subscriptions would become available to everyone, but the company is clearly trying to collect data on what works.