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Huawei may be in hot water on this side of the pond, but it is still the world’s third-largest phone maker after Apple and Samsung, and is taking its direct marketing efforts to the nine overseas. In the UK, for instance, Huawei has embarked on a promo blitz on the cusp of unveiling its latest flagships, the P20 and P20 Pro. They are expected to sport monster camera setups, and the company decided to put ad trucks hinting at those abilities parked directly in front of Samsung or Apple stores. The shutters read “wait” or “be patient” with AI in those words singled out in red letters to hint at the smarts inside the new phones. In addition to the flatbed ad trucks, boardwalk graffitii have been sprayed in front of those stores, telling all that “A Renaissance” is coming, likely referring to the photographic and artsy portrait effect abilities of the new P20 shooters. In any case, the unveiling is just a few days from now, so we will see what reasoning is behind Huawei’s not so humblebrag.

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