The subscription fervor that’s grown from Netflix to MoviePass is making its way to the road.
Invites through the Lyft app started going out this week to high-frequency “insiders” who want a chance to sign up for a $200 per month plan. (Note: That will set riders back more each month than Amazon Prime’s new annual rate.)
Once on the waitlist for the all-access pass — an upfront subscription for a certain number of rides each month — users can opt into a Lyft ride pass the company is testing out. The plan includes 30 standard Lyft rides. At $6.67 per ride, that could save a few bucks on longer, more expensive routes.
But at that price, the pass is probably only worth it for someone riding Lyft at least once a day, if not more. For the occasional or shared-ride user, it’s a lot to shell out. After all, an unlimited New York City MetroCard pass is $121 per month.
Back in March, Lyft offered various ride passes at different prices and rates for extreme users. It looks like they settled on the $200 price point for 30 rides from that user testing. This is the next round of testing as the company explores a more permanent Lyft subscription.