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“Facebook’s use and abuse of user data for discriminatory purposes needs to stop”, National Fair Housing Alliance CEO Lisa Rice said in a statement.In October 2016, a ProPublica report found Facebook illegally allowed advertisers to discriminate based on race. According to the suit, the groups found Facebook continues to let advertisers exclude users based on their gender, family status and even certain “interest” categories, including whether they are interested in “disabled parking permits”.Facebook, Hefner’s tweet reads, “continues to be sexually repressive”. The NFHA sent Facebook a warning the following month that the platform appeared to violate the Fair Housing Act.”There is absolutely no place for discrimination on Facebook”. “It is already a challenge for women, families with children, people with disabilities and other under-served groups to find housing”.The new menu will also enable users to manage the information Facebook accesses to show users adverts.”We believe this lawsuit is without merit, and we will defend ourselves vigorously”, a Facebook spokesperson said.Last year Facebook announced that it had updated its ad policies to make it more clear that some ads could not exclude the multicultural groups and that it was testing technology that would not allow advertisers to exclude those multicultural groups from seeing ads for housing, jobs, or credit opportunities.This is not the first time advocacy groups have called on Facebook to change its advertising practices.In response, Facebook announced it would end the use of “ethnic affinity marketing”.Still, in November of past year, ProPublica was able to buy dozens of rental housing ads that excluded blacks, Jews, people interested in wheelchair ramps, mothers of high school kids, and Spanish speakers.All of the ads were approved in an hour or less, the complaint states. As a result, Playboy said it has been forced to “alter Playboy’s voice in order to meet Facebook’s views of what is and is not appropriate on its platform”. But federal civil rights laws ban discrimination on a number of personal characteristics in advertising related to housing, employment and credit.

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