Essential oils, humble brags, and baes: A look at Craig Federighi’s macOS tags

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Meet WWDC's essential oil bae.
Meet WWDC’s essential oil bae.

Image: Justin Sullivan/getty

When you’re demoing all the new features macOS Mojave has to offer onstage at WWDC, it’s safe to assume the world’s Apple fanboys are scrutinizing your every mouse click.

And if you’re Craig Federighi, that apparently means only one thing: It’s time to tantalize said fanboys with hints of humble brags and essential oils. 

As the Apple senior vice president explained some random feature contained within the latest version of macOS, astute viewers of the 2018 Worldwide Developers Conference livestream noticed an interesting detail on the left of his computer screen. 

Specifically, a list of rather unique tags. 

Now, for those of you unfamiliar with the macOS tagging system, according to Apple, it basically just lets you “tag files and folders to make them easier to find.” 

A look at Federighi's shared screen during WWDC.

A look at Federighi’s shared screen during WWDC.

Want to make all your scanned receipts, travel docs, and photos from your last vacation easy to locate? Tag them all #springbreak2018. 

Or, if you’re Craig, why not try out “Bae”?

The list of visible tags on Federighi’s computer included En Fuego, Bae, Humble Brags, Epic, It’s Road Trip, and Essential Oils. 

Let’s take a closer, albeit blurry, look. 

If only we could see what's hiding behind "All Tags."

If only we could see what’s hiding behind “All Tags.”

Hot stuff, Craig. 

Sadly, senior vice Bae Federighi didn’t click through to show us the (we can only assume) epic files organized with those eye-turning tags. 

But that doesn’t mean the fanboys of the world can’t switch macOS to dark mode and let their imaginations run wild. Just don’t forget the essential oils.  

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