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Elon Musk reveals Boring Candy and it’s peanut brittle and… oh come on, really?

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Elon Musk is getting into peanut brittle and other candies...or is he?
Elon Musk is getting into peanut brittle and other candies…or is he?

Image: Helen H. Richardson/The Denver Post via Getty Images

Baseball caps, not-flamethrowers, and now peanut brittle.

Yep, Boring Candy is the latest idea from the bizarre mind of Elon Musk, CEO of tunnel and construction company, The Boring Company (not to mention electric car company, Tesla). 

A few weeks ago Musk joked about “starting a candy company” and on Thursday he followed through on his “I am super super serious” claims. 

lol

A post shared by Elon Musk (@elonmusk) on

Or did he? The post is only captioned with “lol” so don’t start saving for Boring Candy quite yet.

But the Sees-lookalike peanut brittle box might be his next… stunt? funding effort? distraction? Anyway, his next something tied to his goal of building a hyperloop tunnel system under major American cities for super-fast travel. The CEO, who also heads SpaceX, is slated to talk about the tunnel-based transit project in Los Angeles Thursday evening. 

When Musk “joked” about flamethrowers he actually followed through on that concept (they are supposed to arrive this summer), so this candy could really happen. We’ll keep an eye out for it on the Boring Company site.

Or just pretend you’re in on the joke and laugh along with the eccentric billionaire. 

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