Apple is said to have an entire new lineup of iPhones coming later this year, bringing the iPhone X design to a series of devices. Now, RBC Capital analyst Amit Daryanani has taken a stab at predicting the price points for this year’s new iPhones…
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As a refresher, KGI, Bloomberg, and others have reported that Apple has three new iPhones on the docket for this year. First and foremost, an updated version of the 5.8-inch iPhone X that was originally introduced last year. Apple is also expected to announce a new 6.5-inch ‘iPhone X Plus’ with an OLED display, as well as a 6.1-inch variant with an LCD screen.
While those sources have offered a slew of details about the devices themselves, pricing remains a question.
RBC’s Amit Daryanani predicts that Apple’s 2018 iPhone lineup will start at “$700+” for the 6.1-inch LCD model, while the 5.8-inch OLED model could start at $899. Rounding out the lineup is the iPhone X Plus, which Daryanani predicts will start at $999 (via Kif Leswing).
Essentially, what RBC is predicting is that Apple will shift prices down by $100 in terms of price. The iPhone X is currently priced at $999, so Daryanani is predicting a $100 price cut there to make room for the iPhone X Plus at the high-end of the market, starting at $999.
As for the 6.1-inch model with an LCD display, a $799 price point doesn’t seem unreasonable as that’s what the iPhone 8 Plus currently runs, and the two will likely be similar in terms of specs.
Furthermore, some analysts have raised concerns about Apple’s pricing. A report last week said that as Apple raises its iPhone pricing, consumers are becoming less willing to spend as much on smartphones. Thus, moving the iPhone X down to $899 and offering the same notch design in the LCD model at an even lower price could attract some additional customers.
What do you think of these predictions? Let us know down in the comments!
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