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Here we go. Amazon Prime Day, an annual shopping event with tons of deals (especially for Amazon-branded products), now has an official date: July 16. Amazon also revealed some of the deals that await you, though many more will crop up soon.
According to Amazon, this year’s Prime Day is bigger than ever, lasting a full 36 hours and offering more than one million deals for Prime members around the world.
To put this into perspective, last year’s Prime Day, which lasted 30 hours, was bigger than both Black Friday and Cyber Monday, according to Amazon.
For you, dear reader, this primarily means one thing: deals. This year, you’ll be able to save $100 on an Echo Show and get it for just $129. There will also be discounts of up to 50% on movies and TV shows (both on digital channels and physical media) as well as 20-30% discounts on Amazon exclusives including furniture and Amazon Basics items.
Prime members will also be able to get four months of Amazon Music Unlimited for $0.99 and three months of Kindle Unlimited for the same price. Twitch Prime will be giving away free PC games, and eligible Prime members will be able to get three months of Audible for just $4.95, a 65% discount.
Finally, this year’s Prime Day will extend to Whole Foods Market, with deals and offers in the Amazon-owned chain’s U.S. stores.
Finding your way around Prime Day and making the best out of the deals on offer isn’t always simple, so check out our handy survival guide for this year’s shopping festivities. Also, be sure to bookmark our post in which we’ll share the best deals from this year’s Prime Day. We also have a special page for UK Prime Day deals.
Prime Day starts on July 16 at 12 p.m. PT/3 p.m. ET and runs through July 17. The deals will be accessible to Prime members in the U.S., UK, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria. And this year, Prime members from several new countries can participate: Australia, Singapore, Netherlands, and Luxembourg.