Snapchat is having a bit of a moment.
The tech giant, once the undisputed darling of teens and celebrities alike, found itself in hot water yet again last week after an insensitive ad asking users to “slap Rihanna” or “punch Chris Brown” made it way onto its platform.
It’s yet another time in which Snapchat has found itself in trouble over the past few years. Who could ever forget the offensive Bob Marley filter? Or this one? Or these?
Snapchat has always been a polarizing product, its new redesign just the most recent piece of evidence. Still, many weren’t at all pleased with the company after its most recent gaff. Neither was Rihanna.
But who else has become annoyed with the social media platform over the past few years? Here’s a running list of notable celebrities who are have joined the #snapchatisoverparty.
Rihanna had a very justified bone to pick with Snapchat following the offensive ad it served to its users. The company offered an apology, saying that the ad was reviewed and approved in error, but Rihanna clapped back with an incendiary statement on Instagram.
“Now SNAPCHAT,” she wrote, “I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!”
“I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to [domestic violence] victims and made a joke of it!!!,” she continued.
The ad refrences a 2009 altercation between the two in which Rhianna’s then-boyfriend Chris Brown was arrested and later charged for assault. “Shame on you,” Rihanna wrote. “Throw the whole app-oligy away.” She even got others to join in on the fun.
Rihanna said delete Snapchat so guess what I’m doing!!! #Navy
— Joe Budden (@JoeBudden) March 15, 2018
2. Kylie Jenner
Kylie Jenner had a different sort of gripe with Snapchat not too long ago. The youngest of the Jenner sisters wasn’t so happy with Snapchat’s most recent makeover.
The redesign, which relies on algorithms to personalize what you see, drew a lot of criticism. More than a million people signed a petition calling for Snap to reverse the update. And Kylie, like many others, made her waning love for the app known on Twitter.
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
3. Chrissy Teigen
The same goes for internet legend Chrissy Teigen, who retweeted a gripe from a fan to voice similar dismay to Kylie’s. She called out the separation of stories, and how the update split off a user’s friends’ Stories from Stories that they follow — all of which makes celebrities like Teigen harder to find.
I’m not happy with this new @Snapchat update… I have to search for @chrissyteigen instead of her being right there when I open up the app 😩 All I want is to watch her make food & talk to her like she can hear me. It’s like i’ve lost a friend.
— Courtney Coffman (@CDH32789) February 9, 2018
I’m seeing this same comment so often. I liked that you guys felt like we were friends. I’m sad it doesn’t feel like that anymore. How many people have to hate an update for it to be reconsidered? https://t.co/PI7OAf9Qlg
— christine teigen (@chrissyteigen) February 9, 2018
4. Suzie Nguyen
Suzie Nguyen, a former and prominent Snapchat influencer, also deleted her account over the Rihanna news.
“Snapchat thought it was funny to promote a game that asks people to pick a choice: A. Slap Rihanna, B. Punch Chris,” Nguyen wrote. “I have to question the ethics and attitude of Snapchat, because they promoted domestic violence as something cool to a core demographic of young teens.”
Nguyen made her thoughts known in a lengthy Facebook post you can read below, in which she included statistics about how prominent domestic violence is. She has since moved much of her digital operation to LinkedIn.
5. Marques Brownlee
Marques Brownlee — aka MKBHD, one of the most prominent tech voices on the web — made as good a case as any for abandoning the Snapchat hype train back in early February. From a content creator’s standpoint, he made the point that Snapchat had become obsolete, picking at its terrible quality on Android, and its failure to keep up with copycat features by Instagram.
He even said Instagram Stories had become, “a way better platform in pretty much every way.” You can watch his case in the video above, or a snippet in the tweet below, but — in short — he said he’s pretty much abandoning Snapchat for Instagram.
6. This dude who should definitely be a celebrity
Honestly just watch the video.
But what does this all mean?
When news broke of Rihanna’s response to Snapchat, some were quick to point out that shares of Snap Inc, the company that owns the app, fell 4.7 percent in trading on Thursday. A similar thing happened after Kylie tweeted her dismay. Snap’s stock closed down 6 percent, wiping about $1.3 billion off the company’s market value.
Those two aren’t necessarily linked, though. As Mashable’s Kerry Flynn put it in February, “Stocks fluctuate, and sure, sometimes they fluctuate dramatically. For example, Snap’s stock got a huge boost after a strong earnings report and call with analysts in early February.”
And, “No, Kylie Jenner did not ruin that stock value all on her own. Snap’s stock had been trading down over the last week. By market close on Thursday, it was neutral and then began trading up.”
The same thing could be said about the dip in value following Rihanna’s statement. It’s hard to pinpoint one particular tweet or statement as damming when it comes to a giant tech company’s stock price.
But that says nothing about the court of public opinion. And for several notable celebrities, all of which are incredibly well-versed in all things internet, come out against you — on top of, you know, 1 million people signing a petition to say that your most recent update is trash — it might only be a matter of time until that sentiment grows, and daily active user rates dip.